June 24, 2017

Helping PR pros make smarter decisions

How To: Customize Using Tags

How To: Customize Using Tags

One of the most useful features in ClipIQ that our Professional Services analysts use is the custom tagging feature. Pairing this with Clip Reports allows us to create engaging charts, and flag posts for future reference, measurement, or for building reports.

After building search terms and keywords into the system, our analysts set up Clip Reports. This helps to group many keywords and phrases into manageable amounts, as I explained in my last post, How To: Tackle a Mountain of Clips. By using the custom tagging feature, you can further categorize content in the clips, allowing you to easily perform higher-level analysis.

For example, if you are watching several issues for a single client, each issue will likely have multiple keywords and phrases. Feeding all of the similar ones into a Clip Report allows you to read and rate the clips quickly–and you can chart by Clip Reports too. By using the tagging feature, you can layer additional intelligence onto your clips. For some, this might mean assessing a priority code–say, a ranking from 1 to 10 based on client preference. Or, it can help you later identify which articles mention a client’s messages. Since you define the tags, it’s completely customizable to what–and how–you are measuring.

The tagging feature is also helpful for organizing clips for short-term issues that might pop up but don’t need to be added as a new Clip Report. If you’re monitoring for mentions of your brand, and a popular celebrity mentions it on her show, you can expect a sudden surge in blog posts, Tweets, and media mentions. By using the tagging feature and labeling those clips “Oprah,” you can quickly go back and track down just those clips later.

CustomScoop’s analysts write multiple daily and weekly reports for clients, and the tagging feature has proved invaluable for helping to organize articles and blog posts of note for reports. Having a very flexible tagging system assists our analysts in processing clips, developing reports, and adding intelligence to data gathered.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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