June 28, 2017

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Social Media Helps the Gulf (and Other PR Blog Jots)

Social Media Helps the Gulf (and Other PR Blog Jots)

I’d like to kick off this week’s Jots by acknowledging the hard work of folks nationwide who participated in Citizen Effect’s Day of Action to help Gulf Coast families in the wake of the devastating oil spill in that region.  I participated in the DC event as part of the Social Media Club DC team, and it was a terrific success. On the five-year anniversary of Hurricane Katrina, the social media community in DC and 20 other cities nationwide came together and helped make a difference for families in that region.

Jill Foster, Andi Narvaez and many others donated a lot of time and hard work in pulling off an amazing evening.  There was a great crowd, a screening of a documentary about the devastation of the Gulf fishing industry following the oil spill, and a fundraising date auction that added even more donations to the cause.

Thanks and congratulations to all who took part in successful #CitizenGulf events across the country. I attended my first Social Media for Social Change event almost two years ago, and since then I’ve been encouraged by the kindness and dedication from those who take the time to put their web savvy towards meaningful change.

On to the Jots!

Helping Neighbors in the Gulf – Communications Overtones – Kami Huyse, whose business partner Geoff Livingston was among the team responsible for #CitizenGulf, posts about the Houston area event, and urges everyone who was unable to attend to do what they can to help by making a donation. “The good news is that if you missed the events last night, you can still be involved. Citizen Effect, which backed #CitizenGulf, is an organization that works with Citizen Philanthropists, like Geoff and the others that helped organize CtitizenGulf, to leverage their social networks for a common cause and promoting civic engagement.”

Five Initial Thoughts on Facebook Places – Citizen Marketer – Now that the hubbub around Facebook Places has started to die down, I enjoyed reading a few posts with reactions from the online community.  Aaron Strout lists some initial thoughts on the service, including something Jen Zingsheim and I touched on in last week’s Media Bullseye Roundtable podcast: what about privacy? “This is the thing that could make or break Places. The major sticking point being the ability to check people into a location. While I personally like this feature in theory (and it is unique to Facebook as far as I can tell), this will cause plenty of problems down the road. It will only take 1-2 times of someone being checked into a location that you either don’t want to be checked into or weren’t actually at… but by the time your friend/parent/significant other sees the update, it will be too late.”

The Implications of Facebook Places, for Business and For You – BL Ochman – Privacy concerns are an incredibly important factor to take into consideration when evaluating whether Facebook Places is for you—but what about businesses, rather than individuals? BL Ochman points out that businesses don’t really have a choice in whether to join in on the fun. “Businesses are basically being forced to opt in to Places. Companies will need to create a new Places page, verify that they have the right to claim the Place, and then merge their Facebook and Places pages. Then there’s your Facebook-created Community Page, which Marketing Pilgrim described as ‘your lurking reputation nightmare.’”

Make Shareability a Priority – Chris Brogan – Share, share, share. As a person who helps construct online grassroots campaigns for a living, I am constantly stressing the need for shareability. Your message (or blog, or other online property) will never reach a wide audience unless you do as Chris Brogan instructs: make shareability of your content a priority. “If you’re hoping to grow your blogging community (and/or distribute ideas beyond your small circle), then shareability is the key factor. It should become part of your formula for how you do everything you do. Back in 2006, I coined this phrase: ” Give your ideas handles.” It’s still just as pertinent.”

The Death of Facebook – Geoff Livingston – Colleagues and others are constantly asking my opinion on “the next Facebook.” My answer is always pretty candid: I honestly have no idea what could come along that would overtake Facebook in terms of popularity. From a social marketing standpoint, there are lots of tools out there to help you, but none with the reach of Facebook. At least for now. Geoff Livingston shares a chapter of his new book, contemplating Facebook’s possible defeat. “Isn’t it just a question of time before Facebook meets a competitor with a better, next generation interface that it can’t match? To me, given the context of Internet history and technology development, it’s not an if, but a when. The Fifth Estate moves with what’s hot[.]”

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