July 30, 2016

Helping PR pros make smarter decisions

PR Blog Jots by Numbers

PR Blog Jots by Numbers

I strive to find a common theme in every edition of the Jots. It just makes it more fun, frankly. Last week’s theme was fairly “serious,” and there wasn’t a big, dominant meme this week…so how about something silly?

Every blog in the Jots this week used a list, or numbers of some kind as its central premise. I am a big fan of the list blog. They are easy to write if you are hard up for a topic or feel lazy (for me that’s all the time—why do you think I turned my weekly column into a compilation of other people’s posts?). If you think of a provocative enough topic for your list, they can also be great link bait (not that I’d ever succumb to the desire to write a Gratuitous Link Bait post…who, me?).

I therefore offer up the best in lists and numbers from this weeks PR and social media blogosphere. Enjoy!

5 Power Tips for Follow Friday – Christopher Penn – You love Follow Friday. I love Follow Friday (when I remember to do it). But really, isn’t Follow Friday kind of lame if you think about it? Chris Penn says it doesn’t have to be, and has advice for how to make it a bit more relevant and interesting. “So how do you make Follow Friday more interesting and useful? Start by making some context-relevant Twitter lists on a service like TweepML. Here’s an example, a list of Blue Sky Factory employees. See how much more relevant that is?”

9 Ways to Rock Blog World Expo – Chris Brogan – These tips are great for any conference or event. Plowing into a conference with no prep work can be fun, but you might not get as much out of it. Chris Brogan (who likely knows his way around a conference at this point, wouldn’t we think?) has some great advice for how to maximize your experience. “Lots of people meander. They go where the tweets take them. They go to this or that party. I’ll admit that I’m good for a meander. But if you’re spending good money (yours or your company’s) to be there, take a moment and peruse the schedule of events. And as for the parties, it’s great to get out and socialize. It’s less useful to get out and get blotto so that you can barely attend the next day. It’s not pretty, and we all have cameras.”

3 Inspirational Business Books – Valeria Maltoni – Considering she’s one of the smartest people in the business, I am prone to take Valeria’s advice on just about anything. But now that I know she used to regularly read 120 books a year (!!!) (that’s ten a month, y’all, and I thought I loved books!), I’d say I’d take her book recommendations over just about anything. Here, she recommends good business tomes. “If you want to be a writer, the best thing you can do to hone is your skill is read. There are plenty of business books gracing my shelves, and your feedback about my previous list of 10 books that stand the test of time was very encouraging.”

10 Core Values of a Winning Personal Brand – Mitch Joel – Whether you like the term “personal branding” or not, you can’t deny the common sense behind Mitch’s advice here. I particularly like the idea that to be a real personal brand you have to talk back, rather than only pushing content out. “While everyone would like a community with a lot of conversation, once you start sharing things, you’ll be more apt to engage with others. Engage with honor and good faith. If you’re sharing and that sharing leads to engagement, you are teetering on the verge of really building a powerful community.”

10 Criteria for Social Business Maturity – Jeremiah Owyang – As someone who has long bemoaned the state of permanent-101 that social media conversations, I was delighted to find Jeremiah’s post. So, you’ve got a Facebook page and a Twitter account for your business, and know how to use them. Now what? He lists the ways a business can achieve social media maturity. “Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.”

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