August 20, 2017

Helping PR pros make smarter decisions

For those solo PR pros…

For those solo PR pros…

We’re proud to offer a powerful yet still reasonably priced media monitoring platform, and the fair pricing model is one reason we are fortunate to serve a number of solo Public Relations practitioners.

This is a group that we love to work with, and we spend time researching what individual practitioners need from a monitoring platform. Truth be told, it’s not that different than what any other company or agency wants from a monitoring platform: fast, accurate results from traditional and social media channels; a robust set of tools to help analyze, export, and report the data; and offer those things at a fair price.

The Solo PR Pro Twitter chat, hosted by Kellye Crane, is a great spot to listen and learn–so, if you’re a CustomScoop client with your own PR/Marketing practice and you haven’t participated in her chat, I encourage you to put it on your calendar for next year (the last chat for this year was held today). And, if you’re interested in the community, please take a moment to respond to Kellye’s survey.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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