April 26, 2017

Helping PR pros make smarter decisions

Clearing out the keyword clutter

Clearing out the keyword clutter

It’s January, and for many this means resolutions. Some even resolved to get organized, clear out the clutter, and become more mindful of our living spaces.

Can you tell I spent a good chunk of time clearing out closets last weekend?

One of the reasons our closets (and our keywords) are sometimes neglected is because they continue to function as intended, whether we are mindful of them or not. This is particularly true with a system like CustomScoop’s, which is designed to be easy to set up and automated–*not* having to think about it is a feature.

But every once in a while, it pays to take a fresh look at keywords entered into the system. Stories change and evolve over time, and the terms used around any given topic can shift too. Earlier this year, “tablet” meant “iPad.” Now, that definition has changed as a host of competitors try and make a splash at the Consumer Electronics Show. Could the same be true for any of your keywords?

Don’t let subtle shifts in conversation impact the effectiveness of your monitoring program–take a few minutes to look at your keywords, or contact our very helpful and talented customer care representatives to do so with you.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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