June 20, 2018

Helping PR pros make smarter decisions

CustomScoop’s Spring Candy Analysis

CustomScoop’s Spring Candy Analysis

We decided to have some fun with monitoring and analysis, and conducted a review of mainstream media content (Daily Newspapers, TV, Radio) and social media content (Blogs, Twitter, and Facebook) and produced an analysis of some popular Easter candies. Check out which sweets were the most talked about online, over at the CustomScoop blog.

Hope your Monday is a sweet one!

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About The Author

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, and digital and social communications and media analysis.

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