April 30, 2017

Helping PR pros make smarter decisions

Radio Roundtable: Buying Google “+1s”, will Spokeo lawsuit mean trouble for Klout?, and Tweeting at funerals

Radio Roundtable: Buying Google “+1s”, will Spokeo lawsuit mean trouble for Klout?, and Tweeting at funerals

This week, Doug Haslam of Voce Communications (a Porter Novelli company) joined me for an interesting 30 minutes on the Roundtable, where we discussed the slimy sale of Google +1’s, the possibility that Google Plus is hitting a “sophomore slump,” a Spokeo lawsuit that could pose problems for Klout, and a Boston Herald reporter who found himself in hot water after Tweeting from a funeral.

[powerpress]

Today’s show is 32 minutes long.

  • First, Doug and I talk about the slimy sale of Google “+1’s”–similar to a Facebook “like”–and how this impacts “real” engagement efforts.  Doug notes that this falls into the same category as buying Twitter followers or Facebook likes–and that it is just sketchy. We then move on to discuss Google Plus, and how the new social network might be entering its “sophomore slump.” I point out Scott Monty’s post asking what people’s magic number is, and ask Doug what he thinks. Doug points out that it’s still too soon to tell, and that with Google’s track record of pulling the plug on programs not deemed to be successful (Wave, Buzz), it would behoove everyone to not put their eggs in one basket.
  • Next, we discussed an interesting lawsuit that concerns an online data aggregator called Spokeo. Spokeo is being sued by Thomas Robins, who claims that information collected and distributed by Spokeo cost him a job opportunity. Doug was pointed to this case by Lucretia Pruitt, who wonders what this could mean for Klout. Why? Well, depending on what happens with this case, could we see others who lost job opportunities due to a low Klout score? It’s been widely reported that some HR managers are using Klout to screen potential candidates. I point out that part of Robins’ argument is that the data contained in Spokeo is false–something that would be far harder to prove with Klout as individuals on the platform are linking their own social networks to the assessment tool. I then ask if somehow we’re all going to need to include a list of “verified ours-social media account” list along with our resumes, so that future employers don’t mix up someone else’s social profile with ours.
  • Finally, we talk about a Boston Herald reporter who took some heat for Tweeting from a funeral. He was there in a reporting capacity, as it was the funeral of Myra Kraft, the wife of the owner of the New England Patriots. The reporter, Ian Rapoport, noted that he hadn’t Tweeted during the service. He also asked if pulling out a reporter’s notebook would have been less distracting–as it would have accomplished the same thing. Doug points out that this, like other high-profile funerals, had a news value and the Tweeting doesn’t bother him. I wonder if there’s a barrier to acceptance in the general public, because Tweeting is still associated–rightly or wrongly–as an entertainment/social interaction platform, which perhaps is too informal for a solemn occasion.
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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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