April 30, 2017

Helping PR pros make smarter decisions

Take the FIR Listener Survey and Help Shape Leading PR Podcast

Take the FIR Listener Survey and Help Shape Leading PR Podcast

FIR Listener SurveyHere at CustomScoop we’re big fans of one of the longest-running and best PR podcasts out there: For Immediate Release, hosted by Shel Holtz and Neville Hobson. In fact, we’re so in the tank for these guys that we have been their longest-running sponsor.

Why are we so fanatical about this podcast? First, Shel and Neville are smart, funny guys who provide useful news and insightful commentary about things that matter to communicators. They don’t pull punches, but they don’t engage in petty rants either. They are also surrounded by a group of excellent correspondents who bring unique perspectives themselves to the show.

If you don’t listen to FIR and you’re a PR or marketing person, you probably should check it out. If you are a listener — either a regular or occasional one — Shel and Neville would appreciate it if you would take a few minutes to complete their 2011 FIR Listener Survey. Oh, and we would, too.

Previous surveys have helped bring popular changes to the show’s format. Think of it as being like the focus groups that big networks or radio stations might do — but more open and engaging.

And if you feel like heaping praise on our own Jen Zingsheim’s contributions in the sponsored Media Monitoring Minute segments, we’d be quite pleased. Of course, if you have suggestions for improvements to that contribution, we’re OK with that, too.

So please go ahead and take a moment to click on over to the FIR Listener Survey and help make one of the oldest and best PR podcasts even better.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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