April 30, 2017

Helping PR pros make smarter decisions

6 Social media lessons from the dog (and one from the cat)

6 Social media lessons from the dog (and one from the cat)

I’ve been working in and around social media since 2006, and there’s always something new to learn. Sometimes, just looking at old habits in new ways can be refreshing.

In late April, my husband and I adopted a puppy. She is an adorable and occasionally destructive whirling dervish of puppy energy. So, some social media lessons from her:

  1. Wag your tail. — Be friendly and outgoing. I think a lot of the time we get caught up in the media part and forget the social part. It’s about engagement and interaction, not throwing content out there.
  2. Consistency leads to better results. — Have fun, but try and stick to a posting schedule and a defined topic area. It’s fine to go outside the normal zone every so often, but being consistent reinforces what you are trying to accomplish, whether it is effective content marketing or house training.
  3. Not every dog out there is nice. — You will come across trolls, and not everyone is going to love you or agree with you. That’s fine. Sniff, assess, and ignore if necessary.
  4. Always bring a second bag. — Sometimes, there will be more cr*p than you can handle. The best thing you can do is to be prepared.
  5. Let your bark be worse than your bite. Be contrarian and play devil’s advocate as much as you like or feel you need to–but don’t be cruel or hurtful. There’s enough of that in the world already.
  6. Have fun. Play. — Dogs live in the moment and have fun. At this stage, there are so many platforms and so much content, it can seem a bit overwhelming at times–and can feel like a chore. When you have fun with social, it shows through.

So those are the contributions from Coco, our 1-year old dog/puppy. We also have a cat who will be 19 this month. She has asked me to add her contribution:

When in doubt, post a picture of a cat.

Photo by Andrew Phillips
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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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