April 30, 2017

Helping PR pros make smarter decisions

Radio Roundtable: The Anti-Social Media Filibuster Edition

Radio Roundtable: The Anti-Social Media Filibuster Edition

Greetings from your favorite social media curmudgeon. OK, maybe I’m not your favorite, but you’re stuck with me because Jen Zingsheim is on vacation today. Or perhaps she’s just resting up for our company holiday party tonight.

Fortunately, Jen and I were able to record this edition of the Roundtable yesterday afternoon, so at least you don’t have to listen to a Chip Griffin monologue for 28 minutes. Except that’s almost what happened because I was a bit wound up, so it ended up being an anti-social media filibuster on my part for much of the show. Of course, it’s not that I’m opposed to social media, it’s just the Social Media Kool Aid that has me stirred up — again.

[powerpress]

So what exactly did we talk about?

First, we covered the teenager who created a bit of a kerfuffle with Gov. Sam Brownback. Or perhaps the governor’s staff actually created the kerfuffle. You’ll have to listen to see what we think.

Next up was a discussion of a post by Ilana Rabinowitz over at Social Media Explorer that argued for more employees of companies to be social (in the online sense) and to reflect the organization’s values faithfully. There’s more to it than that, so go read Ilana’s post and then listen to our take.

We wrapped up by talking about Jay Baer’s post that says “social media has ruined your advantage.” He says “we can’t fool our customers any longer.” But can we fool our listeners? There’s only one way to find out!

 

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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