June 28, 2017

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Roundtable Review: Highlights from 2011

Roundtable Review: Highlights from 2011

We’ve been recording the Roundtable podcast for several years now, and I don’t often take a “look back” over the content recorded. I really should, as it’s fascinating to see what has changed during the course of the year–and what mistakes in PR and social media continue to be made no matter how many times we’re supposed to have learned from them. So, a quick summary by month of what’s been discussed on the Roundtable during 2011.

A special thank you to the co-hosts who make the Roundtable so much fun–Sarah Santucci, Doug Haslam, and Bryan Person–thanks so much for your continued support of the podcast!

January — Facebook turns “likes” into ads, and removing incorrect information from news sites and Twitter sparks controversy–an issue brought forth by NPR’s initial (and incorrect) reporting that Congresswoman Gabby Giffords had died as a result of her wounds in a shooting.

February — Several interesting stories (and social media foibles) came up. Employers asked potential hires for their Facebook passwords to research them prior to job offers; the Red Cross Tweeted about knocking back a few Dogfishhead beers (and recovered nicely from the mis-Tweet); and Groupon manages to offend just about everyone with its faux-concern Superbowl advertising. Andy Carvin practically redefines journalism on Twitter by curating content coming out of Egypt during the Arab Spring.

March — March blew in like a lion, with Chrysler and Aflac Tweeting incidents that cost two people their jobs. C.C. Chapman pointed out that social is making PR pros lazy.

April — The Atlantic discusses how social media has changed photojournalism, the role of the celebrity publicist in the age of Twitter, and we discuss the need for social media “contingency plans.”

May — The case of a UK footballer (aka soccer) and UK privacy laws clash with Twitter, government requires communications to be in “plain language,” and Shonali coins the term “Barfshiner.”

JuneKlout integrates with Facebook, which introduces the social media crowd to a new form of “like-gating.” PR firm Redner Group calls out bloggers on Twitter when they provide bad reviews of Duke Nukem; and Rep. Anthony Weiner’s Twitter problem begins.

July — Twitter hosts a town hall meeting with President Obama, Google+ starts gaining users after a late-June launch, and brands start to jump in early. I predict that my Google+ account will soon resemble a neglected houseplant, which has sadly turned out to be true.

August — Google+ continues to be a story, and Twitter becomes a repository of documentation about a rare East Coast earthquake. A couple of brands’ sponsored Tweets get tied up with unfortunate hashtags, and we learn the NYPD is monitoring Facebook and Twitter for posts about criminal activity (interestingly enough, sometimes from the perpetrators of the crimes).

September — The Altimeter Group says social crises are “on the rise,” the Taliban engages with NATO on Twitter, and C.C. Chapman pans Ragu’s sauce–and their outreach to Dad Bloggers.

October — We learn once again how dangerous the “reply all” button can be when a not-very-nice-at-all message is sent to the Bloggess. Chapstick gets in hot water for deleting Facebook comments, and Klout changes its scoring algorithm (meltdowns ensue).

November — A University of Massachusetts at Darmouth study is released showing a “slowing” in the adoption of social media in Fortune 500 companies. The PRSA decides to crowdsource a new definition of PR, and Google Plus launches brand pages, which no one seems to be following even though brands were quick to jump on them as soon as Google made them available.

December — A teen snark-Tweets the Governor of Kansas and receives a ton of attention, Twitter launches brand pages and Lowe‘s gets into hot water for *not* deleting stuff off its Facebook page. The death of the web was predicted at LeWeb, and K-Mart was witness to a rise in “layaway angels.”

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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