June 22, 2017

Helping PR pros make smarter decisions

When should the media ignore social channels?

When should the media ignore social channels?

For all of the benefits of social media, there are times when the controversy that is generated through a social channel is so silly, so shallow, and so worthless I wish it would be ignored. Unfortunately, with the prevalence of social channels and what can possibly be described as a unquenchable thirst for pageviews, an issue gets more attention and attraction than it merits, attracting national and even international coverage.

There is simply no other explanation for the stupid, pointless discussion around Olympic Gold Medalist Gabby Douglas’s HAIR.

Yes, you read that right. An enormously talented and adorable American teen does her country proud by winning a gold medal, and all a group of morons on Twitter can discuss is her hair.

Unbelievable.

While I recognize that by writing about this I’m further contributing to the pile of nonsense on this non-issue, my broader point is that some topics that spring up on Twitter should be ignored. Reporting on this topic gives her detractors more of a platform than they deserve. The people who would stoop to comment on an athlete’s hair style lack class. They should be ignored.

Yet, this topic is all over national media outlets, which lends validity to the topic.

Media, please. Just because something is trending on Twitter doesn’t mean it’s news. Not every idiot with a smartphone deserves to have his or her opinion elevated to news coverage.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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