June 25, 2017

Helping PR pros make smarter decisions

Scott Pelley Reminds Us that Traditional Media Plays a Powerful Role Alongside the Internet

Scott Pelley Reminds Us that Traditional Media Plays a Powerful Role Alongside the Internet

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As evangelists for new ways of doing public relations, many of us often get so wrapped up in the new technology that we need to pause to remember that the reports of the death of traditional media have been greatly exaggerated.

Scott Pelley, anchor of the CBS Evening News, gave an insightful interview to Deadline  that simultaneously touts the value of the Internet while reminding us of the power of old-fashioned network news coverage.

Definitely worth a read for anyone in communications and marketing.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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