I have a confession to make.
Normally, I do not read business books. Typically I find that they are too long by half, and the writing and content don’t hold my interest for long.
This was not the case with Spin Sucks, authored by Gini Dietrich, founder/CEO of Arment Dietrich and the driving force behind the respected Spin Sucks blog. In fact, I think this book should be used in PR and communications classes at the college level–and anyone in PR can learn something from this book.
Dietrich’s book addresses some of the issues that the PR industry itself is facing–its own “bad PR”–by tackling black-hat tactics, whisper campaigns, and more. She also (repeatedly) emphasizes that long-term results are what organizations should be striving for; this is a marathon, not a sprint.
The book is well laid out, in four main sections with several supporting chapters for each. Many of the chapters have step-by-step sections that make the “new” processes of PR–things like understanding how Google’s ever-changing algorithms can affect PR activities–easily understandable. The “how-to” structure of these sections alone make this a valuable book for anyone trying to navigate the waters of online PR.
Chapter 4 is a must-read for anyone in the public affairs space, and PA/PR pros should spend time reading all of section II of the book.
Verdict: highly recommended reading for anyone in the PR and communications space–or for any business that wants to bolster their PR efforts in the right way.
And, during this book launch period, Gini has several promotional efforts underway. People who purchase the book before Saturday and email her their receipt will receive free content ($200 value), and for those organizations that purchase 300 or more copies before April 5 (and pay for her expenses), she’ll speak at your conference for free (this is a wicked huge value–$15,000).
Disclosure: I was provided a free copy of the book for review purposes. Anyone who thinks my opinion could be swayed by a free copy of a book should see how many books I check out of the library on a regular basis.