Each week, I consume dozens — if not hundreds — of headlines, blog posts, podcasts, articles, and more about topics of interest to public relations pros. Here are a few that caught my attention recently.
- If you didn’t hear about the “truce” between Wikipedia and the PR industry, then you’re probably not actually in professional PR — at least not with any contact on the digital side of the profession. Shel Holtz argues that all PR pros need to make Wikipedia editing a core competency these days. (Wikipedia still has a problem in that they seem to believe the only conflicts of interest worth policing are those that involve formal or financial ties, but that’s a topic for another day.)
- Heidi Sullivan of Cision makes a case for measurement as the way to help move PR from cost center to profit center thinking in a guest post over on the prTini blog. Cision may be a competitor to CustomScoop, but we like to feature smart thinking wherever we find it, as regular readers of my work know. And what’s not to like about a blog that features a martini glass logo?
- The Content Marketing Institute often has some good content. Recently they offered up a post with some ways that PR can help fuel content marketing campaigns. A lot of it is pretty basic, but it often behooves us to go back to basics, especially when it is so easy to get distracted by the latest buzzwords (like “content marketing”).
- Does technology level the playing field behind the holding company behemoths and boutique PR firms? That’s the provocative question raised by Arun Sudhaman in a post at the Holmes Report. (h/t Scott Monty)
- For some more provocative thinking, check out Neville Hobson’s post about an upcoming debate in the UK about whether wearable technology represents a coming ethical nightmare for PR. I have some of my own thoughts on this topic, so stay tuned to this space in the days ahead.