June 24, 2017

Helping PR pros make smarter decisions

Media Bullseye Roundtable 2014.5 with Guest Co-Host John Wall

Media Bullseye Roundtable 2014.5 with Guest Co-Host John Wall

In this episode of the Roundtable, John Wall of Qrious and Marketing Over Coffee joins to discuss three topics:

—First, we examine whether PR and marketing tools and technologies can overcome bad products, keying off of a post by Colin Delany of ePolitics that explored that question as it relates to political candidates.
—Next, we look at whether content marketers need to be paying to promote content—and, if so, which pieces of content.
—Finally, I get John’s gut reaction as to whether marketing leaders should rely on analytics or instinct more heavily.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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