December 17, 2017

Helping PR pros make smarter decisions

PR Jots: Engagement by Clients, Content Promotion, and the Balance of Human Analysis and Hard Data

PR Jots: Engagement by Clients, Content Promotion, and the Balance of Human Analysis and Hard Data

This week’s collection of stories of interest to communicators includes some familiar voices, as well as a few that will probably be new to regular readers of this space. As always, we try to identify items that may not have gotten the attention of some of the big memes of the week.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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