April 26, 2017

Helping PR pros make smarter decisions

PR Jots: Publishing, Spamming, Blurring and More

PR Jots: Publishing, Spamming, Blurring and More

The following PR-related items caught my eye over the past week or so. Enjoy!

  • Companies continue to progress ever further into becoming publishers as a way to build brand image and connect with customers and other key audiences. (Digiday)

  • Is the new PR Hacker service a giant spam engine or simply an example of data-driven PR? (Neville Hobson)
  • 62% of Americans say social media advertising doesn’t impact their purchasing decisions. (Motley Fool)
  • The line between PR and marketing continues to blur, with 35% of corporate Chief Communications Officers now overseeing the marketing functions. (Bulldog Reporter)

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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