August 20, 2017

Helping PR pros make smarter decisions

Media Bullseye Roundtable 2014.7 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable 2014.7 with Guest Co-Host Jen Phillips

In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics:

— Jim Horton’s take on John Oliver’s bit attacking what he perceives as the diminishing separation between Church and State in news media.

— News that several major PR agencies have announced their intention not to do business with so-called “climate deniers” and what it means for the future of open debate on controversial topics.

— The importance of setting expectations early in agency-client relationships — and picking measures of success at the same time.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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