October 21, 2017

Helping PR pros make smarter decisions

Media Bullseye Roundtable 2014.8 with Guest Co-Host Shel Holtz

Media Bullseye Roundtable 2014.8 with Guest Co-Host Shel Holtz

In this episode of the Roundtable, we welcome Shel Holtz, co-founder of the FIR Podcast Network, to discuss three topics:

— Why the C-Suite doesn’t get social media — and what can be done about it, including teaching social media advocates more about business.

— How to use internal influencers to augment announcements by senior management, including a look at the similarities between internal and external communications.

Whether the ALS Ice Bucket Challenge represents a successful model to follow, and how other organizations are likely to react to the viral reach of this program.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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