June 24, 2017

Helping PR pros make smarter decisions

Stat of the Week: 99 Percent of Social Media Posts Generate No Engagement

Stat of the Week: 99 Percent of Social Media Posts Generate No Engagement

Not every Facebook post will spur the next Ice Bucket Challenge phenomenon. Most Tweets don’t get retweeted once, let alone thousands of times.

New research from Social Flow finds that 99 percent of organic social media posts generate almost no engagement. Nada. Zip. Zilch.

Keep that in mind as you work on your own social networking strategies. If just 2 out of 100 of your posts garner some interest, you’re way ahead of the game.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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