June 28, 2017

Helping PR pros make smarter decisions

New e-book helps PR pros navigate Wikipedia safely

New e-book helps PR pros navigate Wikipedia safely

William Beutler of Beutler Ink recently partnered up with the Council of Public Relations Firms and the Institute for Public Relations to compile a guide to using Wikipedia effectively. Here’s how they describe it:

In Wikipedia and the Communications Professional: A manual, we provide a guide for you in advising your clients about best practices related to Wikipedia, including topics like:

  • Deciding whether or not to interact with Wikipedia
  • Dealing with negative information
  • Interacting with the community of editors on Wikipedia
  • Implementing an organizational Wikipedia policy

This is worthwhile reading for any communicator, given the importance of Wikipedia articles in search results. Download the complete e-book here.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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