December 11, 2017

Helping PR pros make smarter decisions

Podcast subscriptions hit 1 billion on iTunes

Podcast subscriptions hit 1 billion on iTunes

Podcasting quietly continues to gain steam and provides an additional way for thought leaders, media outlets, and brands to communicate. A recent report in the Washington Post reveals just how big podcasts have become:

Last year, Apple said subscriptions of podcasts through iTunes reached 1 billion. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago.

Read the full article from the Washington Post.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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