February 26, 2017

Helping PR pros make smarter decisions

Media Bullseye Roundtable 2014.21 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable 2014.21 with Guest Co-Host Doug Haslam

In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics:

— YouTube’s advice to brands and marketers to focus on consistent video content rather than rolling the dice on viral attempts.

— Recent social media marketing attempts that backfired for Dr. Oz, Bill Cosby, and the New England Patriots.

— The expansion of PR agencies through acquiring non-PR entities or building out products to sell in addition to traditional services.


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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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