December 8, 2016

Helping PR pros make smarter decisions

Media Bullseye Roundtable 2016.11 with Paul Gillin

Media Bullseye Roundtable 2016.11 with Paul Gillin

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing.

As always, we cover 3 topics in 30 minutes or less:

  • The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. (Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.)
  • The business model of The Information and what it tells us about the ability of the media to develop successful economic models moving forward.
  • The prospect that Facebook might be able to put a dent in clickbait headlines by changing its news feed algorithms.

(And my apologies for my own audio quality. For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.)

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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