September 26, 2016

Helping PR pros make smarter decisions

Media Bullseye Roundtable 2016.12 with Scott Monty

Media Bullseye Roundtable 2016.12 with Scott Monty

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Scott Monty, CEO and founder of Scott Monty Strategies and the producer of the Full Monty podcast and newsletter.

As always, we cover 3 topics in 30 minutes or less:

  • P&G’s decision to shift advertising money from Facebook to TV and the implications of that decision.
  • The strategies Twitter and Google employ to handle trolls and harassment.
  • The perception of traditional media and its trustworthiness — and what that means for PR.
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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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