December 8, 2016

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The Measurement Standard eBook: A How-To on Using AMEC’s Integrated Evaluation Framework

The Measurement Standard eBook: A How-To on Using AMEC’s Integrated Evaluation Framework

As a part of AMEC’s Measurement Month, CARMA’s publication The Measurement Standard published an eBook about AMEC’s new Integrated Evaluation Framework. This eBook, which is available for free download on The Measurement Standard, provides a comprehensive overview of the Framework.

AMEC premiered their Framework in June of this year, and since its launch, there have been largely positive reviews of its ability to help measurement professionals plan and organize. The Measurement Standard compiled several articles about the Framework into this eBook to familiarize professionals with the novel tool. Specifically, the eBook offers visuals of the platform, guided how-to’s and tips, an outline of its capabilities, a series of responses from industry professionals, and an interview with Jim Macnamara, who provided theoretical knowledge to help build the platform.

The eBook allows readers to gain an extensive understanding of this important tool. Check it out on The Measurement Standard to learn more and be sure to stay up to date with the measurement content that The Measurement Standard regularly publishes.

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About The Author

jordan.gosselin@carma.com'

Jordan Gosselin recently began her career in marketing and communication with CARMA. Her experience includes social and digital work, creative content production, and marketing operations.

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