September 24, 2017

Helping PR pros make smarter decisions

42 posts to inform your influencer marketing and PR strategies

42 posts to inform your influencer marketing and PR strategies

In recent years, influencer relationships have become an increasingly prevalent topic of consideration within the PR and marketing communities. Influencer marketing and PR involves a partnership between a brand and a prominent figure, who promotes the brand’s products or ideas to their audience. Although influencers can be celebrities, brands often work with social media personalities and bloggers who have a sizable following of engaged users.

Using a fitting influencer for your campaign amplifies your brand message and shares discussions of your organization’s products or ideas with a broader audience. Unlike traditional marketing strategies, which modern consumers often ignore or block, influencer campaigns feel authentic and engage consumers by simultaneously satisfying the message and aesthetic of the brand and influencer.

Before engaging in influencer marketing and PR, professionals should have a strategic plan in mind to measure the campaign’s effectiveness, as measurement of the relationships proves the value of influencers.

This uptick of interest in influencers is reflected in the body of published work on these topics. Media Bullseye has collected some of the best and most useful articles written about tips for influencer campaigns, examples of successful efforts, and how to measure the relationships to provide readers with a comprehensive resource of information on this marketing and PR tactic.

Influencer Tips

Secrets to ‘influencer relations’ success by Stephanie Vermillion for PR Daily

New Influencers: changing the face of PR and marketing by John Harrington for PR Week

Snowed In? Warm Up With 3 Influencer Campaign Tips From Sunny SoCal by Bill Karz and Sophie Maerowitz for PR News

How to Create a Happy Marriage Between Brands and Influencers by Jonathan Long for Entrepreneur

Want to Become an Online Influencer? Here’s What Your First Two Months Will Look Like by Steve Goldstein for PR News

Working with Industry Influencers by Lautel Okhio for Pardot

3 Do’s and 3 Don’ts for Launching Your Influencer Relations Program by Sophie Maerowitz and Amisha Gandhi for PR News

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers by Michael Innocentin for Spin Sucks

The 4 Secrets of Influencer Engagement by Jordan Feise for Waxing UnLyrical

Working With Influencers to Make Your PR Event a Success by Nicole Rodrigues for Spin Sucks

A 10-Step Approach to Launching Your First Influencer Marketing Campaign by Evan Asano for Spin Sucks

6 Tips on Running Micro-Influencer Campaigns by Steve Young for Entrepreneur

You Can Use AI to Find Your Influencer Marketing “Soulmate” by Murray Newlands for Forbes

Develop a More Engaging Content Strategy with Influencers by Jordan Feise and Tatiana Beale for Spin Sucks

Influence your PR campaign with Influencer Marketing by Taral Patel for Waxing UnLyrical

Managing The Risks of Influencer Marketing by Dorothy Crenshaw for Crenshaw Communications’ PR Fish Bowl

The Next Evolution of Influencer Marketing by Brian Zuercher for Business 2 Community

5 Influencer Marketing Trends That Will Dominate 2017 by Tom Ward for Forbes

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear by Ricky Ray Butler for Adweek

In 2017 Influencer Marketing Is About to Go Through The Roof by Nicolas Cole for Inc.com

7 Ways to Get More from Influencer PR and Marketing by Dorothy Crenshaw for Crenshaw Communications’ PR Fish Bowl

7 Steps to Dominate The Influencer Marketing Game In PR by Cheryl Conner for Forbes

2017 Influencer Marketing Trends by Ronn Torossian by Business 2 Community

How to Build a Successful Influencer Marketing Campaign by Kim Westwood for Business 2 Community

3 Fundamentals for Building an Influencer Program on Instagram by Steve Goldstein and Karen Do for PR News 

Benefits of Influencer Marketing and PR and Examples of Successful Campaigns

10 Impressive Examples of Influencer Marketing Campaigns by Karla Cook for HubSpot

Why Influencer Marketing Will Explode in 2017 by AJ Agrawal for Forbes

10 Reasons Why Influencer Marketing is the Next Big Thing by Misha Talavera for Adweek

4 Successful Influencer Campaigns You Can Model by Shane Barker for Social Media Examiner

The 7 Best Influencer Marketing Campaigns We’ve Ever Seen by Ana Gotter for TINT

5 Examples of Influencer Marketing Done Right by Lauren Friedman for Adobe Digital Marketing Blog

7 Different Types of Influencer Campaigns: What’s Good about Them, What’s Bad about Them by Gracelyn Tan Ladd for BuzzStream

Measurement and Research of Influencer Relationships

How Much Influence? Tips and Tactics to Measure PR Influencer Success by Margo Savell for PR News

Influencer Marketing: The Need for Measurement (and What Metrics to Use) by William Comcowich for glean.info

10 Influencer Marketing Statistics That All Marketers Should Know by Josephine Hardy for Acorn Influence

How to measure the effects of ‘influencer relations’ by Cory Edwards for PR Daily

8 New Stats About Whether Influencer Marketing Campaigns Actually Work by Christopher Heine for Adweek

New Influencer Marketing Research Has Four Key Findings by Tatiana Beale for Spin Sucks

The Largest Flaw in Influencer Marketing — And 8 Ways to Fix It by William Comcowich for the Measurement Standard

The ROI of Influencer Marketing by Steven Tulman for Business 2 Community

The Top 10 Biggest Influencer Marketing Statistics for 2016 [Infographic] on Media Kix

PR News Pro/Nasdaq Survey: Influencers Abound, But Brands Still Need Help Managing Them by Seth Arenstein for PR News

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About The Author

jordan.gosselin@carma.com'

Jordan Gosselin recently began her career in marketing and communication with CARMA. Her experience includes social and digital work, creative content production, and marketing operations.

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