Businesses now generate and store mountains of data about their work and customers.
With more available data than ever before, professionals have the opportunity to analyze and learn from it. Communicators in particular can review data to tell compelling stories and improve how they share information.
Many professionals, however, lack experience with and knowledge of data, both big and small, and struggle to process and leverage these sets of information.
On Tuesday, February 13 at 2:00 p.m. ET, CARMA will sponsor “Big Data, Small Data: Making the Most of the Data Available,” a free webinar on how to use data to benefit your business.
Co-hosts Neville Hobson, communicator, blogger and podcaster, and Social Media Strategist at the Internet Society, and Jen Zingsheim Phillips, Director of Marketing Communications with CARMA, will cover the differences between big and small data, tips on finding and managing the data your organization already collects, and examples of organizations using data to enhance their work.
This session will be a great introduction to understanding big and small data, especially for communicators looking to more effectively use data in their work.