Comments for Media Bullseye http://blog.customscoop.com Helping Communicators do More with Less Thu, 26 Jan 2012 16:47:00 +0000 hourly 1 Comment on PR and the Choppy Waters of Celebrity Endorsement by Jen Zingsheim http://blog.customscoop.com/mb/2012/01/pr-and-the-choppy-waters-of-celebrity-endorsement.html#comment-5203 Jen Zingsheim Thu, 26 Jan 2012 16:47:00 +0000 http://blog.customscoop.com/?p=4484#comment-5203 Good point, nothing alleged about it! Good point, nothing alleged about it!

]]> Comment on PR and the Choppy Waters of Celebrity Endorsement by Bob LeDrew http://blog.customscoop.com/mb/2012/01/pr-and-the-choppy-waters-of-celebrity-endorsement.html#comment-5194 Bob LeDrew Wed, 25 Jan 2012 21:35:00 +0000 http://blog.customscoop.com/?p=4484#comment-5194 Only comment I'd make is that there's no "allegedly" about the reason for her departure. She's done interviews explaining it and been quoted:  http://www.nydailynews.com/gossip/paula-deen-publicist-i-quit-i-understand-logic-chef-diabetes-drug-deal-article-1.1011324 Only comment I’d make is that there’s no “allegedly” about the reason for her departure. She’s done interviews explaining it and been quoted: 
http://www.nydailynews.com/gossip/paula-deen-publicist-i-quit-i-understand-logic-chef-diabetes-drug-deal-article-1.1011324

]]> Comment on Giving the mind a rest by Jen Zingsheim http://blog.customscoop.com/mb/2012/01/giving-the-mind-a-rest.html#comment-5148 Jen Zingsheim Mon, 23 Jan 2012 16:04:00 +0000 http://blog.customscoop.com/?p=4470#comment-5148 Bryan, I cannot believe I didn't zero in on "Ann Droyd." I thought it was an unusual name, but didn't...well...take the time to focus on it! Bryan, I cannot believe I didn’t zero in on “Ann Droyd.” I thought it was an unusual name, but didn’t…well…take the time to focus on it!

]]> Comment on How to handle a bad Yelp! review by How To Market Your Small Business Using Yelp | iSocial Market Blog http://blog.customscoop.com/mb/2012/01/how-to-handle-a-bad-yelp-review.html#comment-5071 How To Market Your Small Business Using Yelp | iSocial Market Blog Thu, 19 Jan 2012 15:55:46 +0000 http://blog.customscoop.com/?p=4466#comment-5071 [...] How to handle a bad Yelp! review (customscoop.com) [...] [...] How to handle a bad Yelp! review (customscoop.com) [...]

]]> Comment on Ragu, Dads, and Lessons Learned for Communicators and Bloggers by Facebook Gestures: Bringing better insight to the Social Business? | ZDNet http://blog.customscoop.com/mb/2011/09/ragu-dads-and-lessons-learned-for-communicators-and-bloggers.html#comment-5046 Facebook Gestures: Bringing better insight to the Social Business? | ZDNet Wed, 18 Jan 2012 22:18:42 +0000 http://blog.customscoop.com/?p=4196#comment-5046 [...] If a situation arises there is huge potential for escalation by the community and page fans. Ragu’s campaign video which featured Mom cooks criticising Dads got several Dads ‘piping hot and bothered’. [...] [...] If a situation arises there is huge potential for escalation by the community and page fans. Ragu’s campaign video which featured Mom cooks criticising Dads got several Dads ‘piping hot and bothered’. [...]

]]> Comment on Giving the mind a rest by Bryan Person http://blog.customscoop.com/mb/2012/01/giving-the-mind-a-rest.html#comment-5045 Bryan Person Wed, 18 Jan 2012 21:35:00 +0000 http://blog.customscoop.com/?p=4470#comment-5045 My mother actually sent me "Goodnight, iPad" as a birthday gift a couple of months ago ("Goodnight, Moon" was my favorite book as a child). The Eminem rapping lingo felt a little forced, but otherwise, the book largely hit the mark. And the author's name is "Ann Droyd." Get it? :)  My mother actually sent me “Goodnight, iPad” as a birthday gift a couple of months ago (“Goodnight, Moon” was my favorite book as a child). The Eminem rapping lingo felt a little forced, but otherwise, the book largely hit the mark. And the author’s name is “Ann Droyd.” Get it? :)  

]]> Comment on 6 Ways to completely undermine your social media program by The "Been There, Done That" Social Media Dilemma | Whatcom Marketing http://blog.customscoop.com/mb/2012/01/6-ways-to-completely-undermine-your-social-media-program.html#comment-4830 The "Been There, Done That" Social Media Dilemma | Whatcom Marketing Sat, 14 Jan 2012 16:40:27 +0000 http://blog.customscoop.com/?p=4438#comment-4830 [...] came across a wonderfully succinct article recently about the ways companies have been known to sabotage their own social media efforts. Now, [...] [...] came across a wonderfully succinct article recently about the ways companies have been known to sabotage their own social media efforts. Now, [...]

]]> Comment on Experience bias, and how it can lead to comms myopia by Radio Roundtable: Google+ Your World, Franchises & social media, and Facebook changes - Media Bullseye http://blog.customscoop.com/mb/2012/01/experience-bias-and-how-it-can-lead-to-comms-myopia.html#comment-4825 Radio Roundtable: Google+ Your World, Franchises & social media, and Facebook changes - Media Bullseye Fri, 13 Jan 2012 20:26:46 +0000 http://blog.customscoop.com/?p=4451#comment-4825 [...] Next, we talk about the Papa John’s receipt flap, but concentrate not on how the receipt went viral, but instead focus on questions that seem to present franchise-based businesses with some significant challenges. The strength of franchise businesses is their uniformity in product and advertising, while allowing each business to operate fairly independently. But this structure is proving to be a problem when it comes to social media–most people don’t think about the difference between a corporate-owned store and a franchise-owned one: they just know the name of the corporation. So the corporate entity–in this case Papa John’s–is going to bear the brunt of customer wrath, even if it’s a store’s responsibility to manage and train the staff at each location. And what do you do if your employees view their employment as “just a job?” [...] [...] Next, we talk about the Papa John’s receipt flap, but concentrate not on how the receipt went viral, but instead focus on questions that seem to present franchise-based businesses with some significant challenges. The strength of franchise businesses is their uniformity in product and advertising, while allowing each business to operate fairly independently. But this structure is proving to be a problem when it comes to social media–most people don’t think about the difference between a corporate-owned store and a franchise-owned one: they just know the name of the corporation. So the corporate entity–in this case Papa John’s–is going to bear the brunt of customer wrath, even if it’s a store’s responsibility to manage and train the staff at each location. And what do you do if your employees view their employment as “just a job?” [...]

]]> Comment on Experience bias, and how it can lead to comms myopia by A Crisis of Social Media Crises: Don’t Be Stupid http://blog.customscoop.com/mb/2012/01/experience-bias-and-how-it-can-lead-to-comms-myopia.html#comment-4793 A Crisis of Social Media Crises: Don’t Be Stupid Fri, 13 Jan 2012 11:12:27 +0000 http://blog.customscoop.com/?p=4451#comment-4793 [...] Experience bias, and how it can lead to comms myopia (customscoop.com) [...] [...] Experience bias, and how it can lead to comms myopia (customscoop.com) [...]

]]> Comment on Papa John’s receipt fracas and social media response by Jen Zingsheim http://blog.customscoop.com/mb/2012/01/papa-johns-receipt-fracas-and-social-media-response.html#comment-4758 Jen Zingsheim Wed, 11 Jan 2012 18:31:00 +0000 http://blog.customscoop.com/?p=4448#comment-4758 Thanks so much for commenting--and good perspective. I'm still reluctant to get on board with the "all businesses are on duty 24/7 now" train. First, it's unfair to employees, and second...while it is important to respond to customers, these issues aren't life-threatening. And when we force companies to treat things that while serious but aren't crises this quickly, I think we are setting employees up for burnout and establishing response behaviors for customers that cannot be maintained long-term. It's the scalability issue. And what happens when companies get overwhelmed? They'll set up the Twitter version of the automated recording. "Thank you for your Tweet. We will get back to you as soon as possible." And thus Twitter becomes simply the latest in a long line of communications devices that remain unanswered. I agree with the take responsibility/tell it all/tell it fast process. But again, franchises are different, even if people don't look at them that way. We've all heard the "each restaurant is individually owned and operated" disclaimer before. It's more appropriate to look at each Papa Johns as a small business than a corporate entity. But with a corporate face, that's going to be where people head. It's more complex than we're treating it, I think. Again, thank you for commenting! Thanks so much for commenting–and good perspective.

I’m still reluctant to get on board with the “all businesses are on duty 24/7 now” train. First, it’s unfair to employees, and second…while it is important to respond to customers, these issues aren’t life-threatening. And when we force companies to treat things that while serious but aren’t crises this quickly, I think we are setting employees up for burnout and establishing response behaviors for customers that cannot be maintained long-term. It’s the scalability issue. And what happens when companies get overwhelmed? They’ll set up the Twitter version of the automated recording. “Thank you for your Tweet. We will get back to you as soon as possible.” And thus Twitter becomes simply the latest in a long line of communications devices that remain unanswered.

I agree with the take responsibility/tell it all/tell it fast process. But again, franchises are different, even if people don’t look at them that way. We’ve all heard the “each restaurant is individually owned and operated” disclaimer before. It’s more appropriate to look at each Papa Johns as a small business than a corporate entity. But with a corporate face, that’s going to be where people head. It’s more complex than we’re treating it, I think.

Again, thank you for commenting!

]]>