Features »
Jennifer Zingsheim interviews Jeff Deck, the originator and principal behind the Typo Eradication Advancement League (TEAL) about typos, misspellings, and his cross-country mission to correct bad grammar.
Last week, MySpace announced Data Availability, their contribution to the data portability movement. Back in May, MySpace made the announcement that they were making user data available to Yahoo, ebay and Twitter. Now they've opened up to developers. Nathan Burke gives you the rundown on what it all means to Data Portability.
ICANN, the international body that regulates domain naming, announced their unanimous vote to open up restrictions on top level domains (TLDs). Starting in 2009, it will be possible to apply to have just about anything as a TLD. So what does that mean for marketers? Adele McAlear explains.
Yesterday was the first-ever a "Twebinar," created and co-hosted by CrossTechMedia, during which they "...interview[ed] over 30 top names in social media and Internet marketing and get their best thoughts on how tools like blogs, social networks, wikis, and podcasts are changing the way companies do business." Mark Story offers his reaction on what worked, what didn't, and what he learned.
Commentary »
I wrote about it last week and have blogged about it as well, but now that the hype has faded and the dust has settled regarding last week's Twebinar conducted by Radian6, Cross Tech Media and Chris Brogan, I have some additional thoughts to add. With distance comes perspective, so I am adding two more cents to my commentary, making my total four cents.
We talk a lot about reputation management here at Media Bullseye, and have even dedicated a several-part series to the best ways to manage your reputation online. We constantly urge companies and public figures to use services like CustomScoop to keep a close eye on potential PR flare-ups and how they are perceived. But does a brand ever reach a point where it is beyond repair? Will damage control even work when that happens?
Is social media making all of us unbearably rude? With the increased popularity of social networks and tools, are we forgetting about the humans around us while interacting with others online, and if so, are we really being good communicators after all?
Suddenly faced with an onslaught of new communication tools, companies small and large are left wondering how best to manage the changing communication habits of their employees, while still protecting corporate interests. How should companies best deal with social media in the workplace?
Editors' Blog »
Why does slang have to be in the dictionary? Doesn't it receive a certain level of validation by that inclusion, resulting in it no longer even qualifying as slang? Media Bullseye editor Sarah Wurrey argues against including nonsense words in the dictionary.
FriendFeed is the most-mentioned potential replacement for Twitter, which continues to be plagued with technical issues. I spent some time today trying to figure out how that might work. I am unconvinced.
Media Bullseye Radio »
I asked Nathan Burke o join the Roundtable this week in part because his work for matchmine, which offers a recommendation tool to users to suggest content they might like across all forms of media, makes him an excellent guest to discuss one of the stories coming out of the 2.0 world this week--Digg.com's recommendation engine. Also: Echo chamber danger, and Stride Gum and the dancing guy.
Welcome to Media Bullseye's weekly Radio Roundtable. Our special guest this week is Katie Paine. We discuss the importance of measuring more than just eyeballs, whether social media is really helping businesses (especially the big, established brands), and that little webinar you might have heard of this week.
PR BlogJots »
Branding and Loan (and Other PR Blog Jots)In a thoughtful, excellent post, Todd Defren lays out the guidelines for hiring a social media "rock star." That is, when you have people on your staff who are well-known within a community, what are the responsibilities of the company, and what are the responsibilities of the "personal brand"? Also: Doug Haslam's response to Todd's post, and social media on the international stage at the G8 and Olympics.
PR PodJots »
More Measurement (and Other PR Pod Jots)Welcome to CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. There's a lot going on this week, let's get started! I wanted to kick things off with Donna Papcosta's Trafcom News, because her guest on the show this week was the same as Media Bullseye's own Roundtable podcast, the illustrious Katie Paine.
News Briefs »
"Geek words" make it into Miriam-Webster
"Webinar," "fanboy," "pretexting," and "netroots" are all among the 100 new entries being added to the latest edition of the Merriam-Webster English Dictionary, according to reports. The addition of the popular "geek" words and phrases represents a cultural and linguistic shift towards a growing tech savvy in the general population.
Google Adds Privacy LinkIn an effort to curb growing controversy, Google has posted a direct link to its privacy policies on its homepage.
YouTube Ordered to Release User InformationA court ordered YouTube to release users' names and IP addresses to Viacom as a part of the $1 billion lawsuit against both the video sharing site and parent company Google.
Google, Yahoo set to scan Flash contentAdobe has announced a partnership project with Google and Yahoo that will allow the two search engine companies to index Flash content. The initiative will allow the search tools to scan for embedded content.
iPhone 3G Pricing AnnouncedAT&T released the pricing scheme for the release of the latest versions of the popular iPhone. While many current AT&T customers will qualify for an upgrade to the newer models, the rest of us will have to spend between $199 and $699 (depending on the contract) for the new phones, which range from 8GB to 16GB.
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Media Bullseye is published by CustomScoop to provide media, public relations, and marketing professionals with news and commentary about the modern communications landscape.
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