Comments on: Book Review: Katie Paine’s “Measuring Public Relationships”

By: Michael Sommermeyer

Michael Sommermeyer — Fri, 01 Feb 2008 20:38:32 +0000

Kami,
I was duly impressed with your review and went ahead and ordered the book, mainly on the supposition that there wouldn’t be any math. Imagine my surprise to find on page 10, hidden neatly, a math problem and a chart no less!
But seriously, as a sole practitioner, albeit a government office, I find it very difficult to wrangle any budget for measurement, let alone find the time to conduct surveys and use measurement tools.
This book has already inspired me to move beyond my limited knowledge and budget to dive in and develop a measurement strategy. No communications effort should be conducted without a plan, and Paine’s book takes a lot of what we’ve learned and makes it seem accessible.
The chapters on crisis communication and social media measurement justify placing this book on your bookshelf.
Thanks for the heads up and I forgive you for sneaking in some math medicine with the honey.

By: Kami Huyse

Kami Huyse — Thu, 31 Jan 2008 17:01:13 +0000

Jen; I promise that the book is very accessible. It is simply a way of thinking from which we all can benefit.

By: Jen Zingsheim

Jen Zingsheim — Wed, 30 Jan 2008 00:19:30 +0000

Kami,
“But let’s face it, the reason that many people found themselves interested in a career in public relations is precisely because they didn’t care for math.”
That pretty much describes me…I am a math-a-phobe. But, I understand the need to prove that money being spent on PR is generating results. Thanks for the write up, I won’t be so apprehensive that I’ll be swallowed up in numbers when I read the book now!
Jen