So Sorry
Crisisblogger
Gerald Baron on effectively apologozing for screw-ups in crisis comms. “This article makes it crystal clear why some apologies are effective
and some not. But I can tell you the secret in two words: complete and
sincere. Sincerity, hedging, limiting, dodging while trying to issue
and apology simply doesn’t work. It’s like saying to your wife, “I’m
sorry I said those things to you, but…” The “but” will get you every
time.”

Fashion Week Opens Doors to Bloggers
DIGtrends
Neha on blogging fashion’s biggest event. “I find the most compelling aspect of social media to be the ability for
a community to contribute their own thoughts and build upon one
another’s ideas. It gives everyone a voice, even those who don’t get
those prized seats at the runway. So I find it fitting that with the
induction of this new media partnership, IQONS will circulate the first
issue of its user-generated magazine among the jewel tone clad
fashionistas perched under the white peaks of the Bryant Park tents.”

Twitter Tutor
Disruptive Conversations
Dan York compiles useful Twitter education tool. “As readers know, I’m a fan of Twitter and continue to use it on a daily basis (if you use it, you can follow me if you like). Lately there seem to be quite a large number of articles coming out in the same vein as my own,
i.e. “here’s how Twitter is useful.” I thought, though, I would
highlight a couple of those articles that I found particularly useful.”

Presidential Social Media
Engage in PR
Kyle Flaherty on last night’s social media event in Boston. “Social media is not a project that can be wrapped up at a particular
time, it is organic, two-way and engaging through its nature. Those
traits make it the perfect platform to continue a conversation, whether
it is between two customers or 100 million voters. Engaging your
audience using social media and then letting them go after you get what
you need is tantamount to tele-marketing.”