LinkedIn has launched 160,000 company and charity profiles as part of an effort to drive traffic and increase the professional network’s value as research tool. Company data will largely be based on information pulled from existing LinkedIn member profiles, but Business Week is chipping in to help fill in the gaps.
Bloggers, even [those](http://www.news.com/8301-10787_3-9900414-60.html) who are not especially fond on the networking site, are quickly applauding the upgrade, suggesting that the new profiles will be especially useful for job hunters. [Analysts](http://www.techcrunch.com/2008/03/20/linkedin-now-for-companies-2/) also believe that the upgrade will make LinkedIn members more likely to return to the site on a more regular basis.
About Sarah Wurrey
Sarah Wurrey is a Social Media Strategist at DDC Advocacy, a Washington, D.C. public affairs firm. Follow her on Twitter at @sarahwurrey
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