Online shoppers have
a new incentive to use Microsoft’s search engines – cash. As part of its
ongoing effort to crack away at Google’s dominating market share, Microsoft is
hoping that the promise of online discounts will entice search users to give
their service a try. Anyone who registers with Microsoft Search cashback will
be eligible to take 2 percent to 30 percent off of items they
find.
Similar efforts have
been made by smaller companies in the past, but Microsoft’s massive online
presence is already generating significant attention. While many observers
believe that this initiative will boost Microsoft’s search presence among online
shoppers, the company is facing criticism from those
who view the move as an “amateurish” act of desperation.
Microsoft Offers "Cashback" to Search Users
About Sarah Wurrey
Sarah Wurrey is a Social Media Strategist at DDC Advocacy, a Washington, D.C. public affairs firm. Follow her on Twitter at @sarahwurrey
