http://blog.customscoop.com/mb/2008/06/advertisers-shift-1-billion-to-web.html Helping Communicators do More with Less Thu, 26 Jan 2012 16:47:00 +0000 hourly 1 http://blog.customscoop.com/mb/2008/06/advertisers-shift-1-billion-to-web.html#comment-586 Simon Small Tue, 08 Jul 2008 07:13:11 +0000 http://www.mediabullseye.com/?p=527#comment-586 In Australia, advertising spend on online has beaten radio... My gut feeling is that there is a lot of growth to come. In the last 12 months there have been major advertisers in Australia moving the majority of their advertising budget to online. No doubt, Australia is well behind the rest of the world, but we're catching up... In fact last year we were ranked 15th out of developed countries in usage of social media for advertising. SAD. In Australia, advertising spend on online has beaten radio…
My gut feeling is that there is a lot of growth to come. In the last 12 months there have been major advertisers in Australia moving the majority of their advertising budget to online.
No doubt, Australia is well behind the rest of the world, but we’re catching up… In fact last year we were ranked 15th out of developed countries in usage of social media for advertising. SAD.

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