Bye, Jerry
Tech PR Gems
No sooner do I discuss those weird Jerry Seinfeld and Bill Gates ads on our blog does Microsoft announce that old Jerry is getting the boot. Katelyn D’Eramo discusses Microsoft’s plans for its $300 million advertising push, which will no longer include the funnyman. “Apple ads have long been using “I’m a PC” to compare Microsoft products to Apple. Microsoft’s new ad uses an engineer who states “Hello, I’m a PC and I’ve been made into a stereotype.” This counterattack ad is not only thing Microsoft is doing in this new campaign. Celebrities such as Jerry Seinfeld, Microsoft’s own Bill Gates, Eva Longoria, Deepak Chopra and Pharrell Williams are all making cameos.”
Viral Emmys?
Social Media Marketing
Speaking of commercials, the Emmy Awards are coming up this Sunday, but some have already been handed out. Scott Monty reports that one in particular, an Emmy for oustanding commercial, caught his eye. It was the ad for Bud Light featuring “The Swear Jar,” an ad that went viral online this year. “I used Swear Jar as an example when I was debating the proper use of WOM vs. Viral. According to this version on YouTube, it’s gotten about 3.5 million views. According to Anheuser-Busch Communications, the aggregate total is over 12 million. Not bad for Bud.tv. (Incidentally, I believe that the difference is measured in the outcome, because you can’t accurately predict virality.)”
Yada, yada, yammer
Dave Fleet
Couldn’t resist there, I’ve got “Seinfeld” references stuck in my head now! Regardless, Dave Fleet discusses Yammer, the latest microblogging trend that may change the way some companies communicate. Dave gives the service a comprehensive review, concluding with a tentative thumbs up. “Bottom line: I like Yammer. I don’t know if it deserved to win the TC50 award or not, given that Yammer largely replicates existing services, but it does what it sets out to do, it does it effectively and, unlike many social media companies, it does so with a business model.”
