http://www.mediabullseye.com/mb/2008/10/social-media-and-the-meltdown.html Getting to the Point of Social Communication Thu, 29 Jul 2010 21:16:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.mediabullseye.com/mb/2008/10/social-media-and-the-meltdown.html/comment-page-1#comment-935 Jen Zingsheim Thu, 30 Oct 2008 19:51:59 +0000 http://www.mediabullseye.com/?p=729#comment-935 Thanks for listening and commenting Albert! I did work for a time at a PR agency, and am quite familiar with the billable hours model. I left well before social media came on the scene, and after working on the social media side, I've often wondered how agencies can consider this cost-effective when you look at the numbers with billing rates/time cost. I am quite sure this will come up again...and, again, thanks for listening! Jen Thanks for listening and commenting Albert! I did work for a time at a PR agency, and am quite familiar with the billable hours model. I left well before social media came on the scene, and after working on the social media side, I’ve often wondered how agencies can consider this cost-effective when you look at the numbers with billing rates/time cost.
I am quite sure this will come up again…and, again, thanks for listening!
Jen

]]> http://www.mediabullseye.com/mb/2008/10/social-media-and-the-meltdown.html/comment-page-1#comment-934 Albert Maruggi Wed, 29 Oct 2008 05:20:29 +0000 http://www.mediabullseye.com/?p=729#comment-934 Whoa Whoa whoa, your last question was excellent. You are excellent to ask about social media being cost effective and the problems with billing structures. The answers were outstanding and in part gets me upset because I've seen plenty of "traditional" PR firms rake clients over the coals and either talk social media down or keep that end of the business only to do it poorly. This in turn gives companies a first bad taste of social media. The fact is, those firms should NOT throw out the new QB just because the old one that retired wants to play again. Partner with the niche social media firms, no one is going to steal your business, or give someone the freedom to be a participant in social media. Social media and its principles and strategies will only grow. Unless you think the Internet is a fad. Nice job everyone. Whoa Whoa whoa, your last question was excellent. You are excellent to ask about social media being cost effective and the problems with billing structures. The answers were outstanding and in part gets me upset because I’ve seen plenty of “traditional” PR firms rake clients over the coals and either talk social media down or keep that end of the business only to do it poorly. This in turn gives companies a first bad taste of social media.
The fact is, those firms should NOT throw out the new QB just because the old one that retired wants to play again. Partner with the niche social media firms, no one is going to steal your business, or give someone the freedom to be a participant in social media. Social media and its principles and strategies will only grow. Unless you think the Internet is a fad.
Nice job everyone.

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