News Corp. Chairman and CEO Rupert Murdoch believes that journalists themselves are to blame for the media’s current woes. He cited new technology and blogging as pieces to the puzzle that will lead the industry back to a successful path, as long as they re-establish a bond of trust with their readers.

According to CNET, Murdoch said:

“It used to be that a handful of editors could decide what was news-and what was not. They acted as sort of demigods. If they ran a story, it became news. If they ignored an event, it never happened. Today editors are losing this power. The Internet, for example, provides access to thousands of new sources that cover things an editor might ignore. And if you aren’t satisfied with that, you can start up your own blog and cover and comment on the news yourself. Journalists like to think of themselves as watchdogs, but they haven’t always responded well when the public calls them to account.”

(read the full CNET article for more details)