The 18-24 demographic embraces online news, with upwards of 75 percent consuming online news sources. A global study of young people by research firm Synovate, in conjunction with Microsoft, studied online habits and found that a greater percentage tracked current affairs online than use instant messaging.
Patrick Collings discussed some of the study’s other findings on his Brand Architect blog:
almost a third said they had talked about a brand on a discussion forum; almost a quarter had added brand-related content to their instant messenger service; and almost one-in-five had added branded content to their homepage or social networking site.
