Posts from ‘Blogging’

Feb
05

The barriers to founding a company today are lower than ever, and thus it’s more than important than ever to reach your potential and existing customers in new ways. Social media has become a valuable asset in doing so; here are some tips from new Media Bullseye author Jeffrey Vocell to help out.

Feb
20

The blogosphere is getting crowded, as is Ike Pigott’s Google Reader. Ike explains how he’s using Twitter as his blog aggregator.

Dec
02

Twitter’s ability to capture moments as they happen has obvious benefits but significant drawbacks too. Does the ease of use and immediacy–even more so than blogs–accelerate a reduction in thoughtful discourse?

Dec
01

It may be too early to label Arianna Huffington as a successful entrepreneur, but she certainly has made a name for herself in the online media space. Today comes confirmation that The Huffington Post has secured an additional $25 million in venture capital with an assumed company value of about $100 million.

Nov
26

Jeff Jarvis takes John Koblin of the New York Observer to task for misrepresenting an epithet uttered during a “fact-checking” phone call. He makes a good case, but it all goes downhill from there as he lurches to the conclusion that interviews themselves are bad.

Nov
20

In these challenging economic times, new and old media publishers alike seek innovative ways to generate revenue from their content and expertise. Many of the approaches new media can take mirror those that have been used by traditional media outlets in the past, though often with a modern technology twist.

Nov
17

The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently posted an online video ad over the weekend suggesting that Moms who carry their kids might get back pain and benefit from the drug for relief.

Nov
05

November is American Diabetes Month, and Media Bullseye is pleased that Amy Tenderich of Diabetes Mine has agreed to be the next participant in our ‘5 Questions’ series.

Nov
04

BuzzLogic and JupiterResearch teamed up to conduct a study of consumer blog readers’ behavior and found that blog content and advertising can be very effective sales tools. The research focused on individuals who read blogs more than once per month.

Oct
16

Is ’sorry’ the hardest word? Mark Story, relaying a recent online exchange he had, explains that it doesn’t have to be.

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