Posts from ‘Communications’
What’s Next: After Social Media
Seth Priebatsch, the CEO and Chief Ninja of the mobile geolocation game company SCVNGR, (pronounced scavenger), wants to build a game layer on top of the world. Listening to him speak at the recent TEDxBoston conference makes you realize that the game layer is actually already under construction and you have played it, at least to some extent already. Just not the way you think. Continue Reading
If content is the meat of the Internet, social media content from mobile devices is where the choice beef is. Bad metaphors aside, mobile social networking content is exploding, showing a year-over-year growth of more than 240 percent. Two years ago, businesses were ignoring social media. Can businesses afford to ignore both social media and a mobile strategy? Continue Reading
Yesterday, we were presented with one of the oddest PR outreach strategies I can recall. Illinois Governor Rod Blagojevich decided to forgo attending that pesky impeachment trial going on in Springfield, and instead decided to drop in and chat with the ladies on “The View.”
Ike Pigott lays out what all communicators need to consider as the news media continues its contraction. Fewer outlets for client messages and greater competition for communications jobs are just two of the five impacts Ike dissects.
Jonathan Bernstein interviews Chesa Keane of TAO Consultants on reputation management online, and discovers what the five biggest mistakes that are made regarding online reputation, as well as offering advice on how to go about managing one’s reputation online.
Twitter’s ability to capture moments as they happen has obvious benefits but significant drawbacks too. Does the ease of use and immediacy–even more so than blogs–accelerate a reduction in thoughtful discourse?
Today, Brian Solis and Stowe Boyd have launched MicroPR, an effort designed to leverage Twitter for PR professionals and journalists. Initially, it will enable journalists to communicate directly with communicators to get help with stories, share pitching preferences, announce coverage changes, or solicit entries for awards and similar events.
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