Posts from ‘Communications’
Yesterday, we were presented with one of the oddest PR outreach strategies I can recall. Illinois Governor Rod Blagojevich decided to forgo attending that pesky impeachment trial going on in Springfield, and instead decided to drop in and chat with the ladies on “The View.”
Ike Pigott lays out what all communicators need to consider as the news media continues its contraction. Fewer outlets for client messages and greater competition for communications jobs are just two of the five impacts Ike dissects.
Jonathan Bernstein interviews Chesa Keane of TAO Consultants on reputation management online, and discovers what the five biggest mistakes that are made regarding online reputation, as well as offering advice on how to go about managing one’s reputation online.
Twitter’s ability to capture moments as they happen has obvious benefits but significant drawbacks too. Does the ease of use and immediacy–even more so than blogs–accelerate a reduction in thoughtful discourse?
Today, Brian Solis and Stowe Boyd have launched MicroPR, an effort designed to leverage Twitter for PR professionals and journalists. Initially, it will enable journalists to communicate directly with communicators to get help with stories, share pitching preferences, announce coverage changes, or solicit entries for awards and similar events.
The next time you’re in line somewhere, look around you–how many are fiddling with BlackBerrys, texting over cell phones, and so on? Mobile devices are everywhere, and they represent the best way to contact the ultra-connected. Wayne Kurtzman explores this changing landscape of customer contact.
Still Don’t Get Twitter? Maybe This Will Help
It’s okay to admit it. You’re among friends. You’ve been on Twitter for a couple of months now and you still can’t figure out what the heck all the fuss is about. It took me a while to “get” Twitter, too, but now I find it an indispensable part of my toolkit for gathering information and promoting my work. Here are some things to think about.