Posts from ‘Editors' Blog’

Mar
03

One of the things I love most about reading is the way it tends to clear my mind–I’m one of those people who could spend every waking hour thinking about what I need to do, what I’ve done, what I should be doing, etc. It can be exhausting to never let your brain have any down time–it’s also counterproductive, as when you are constantly fixated on details your creativity can be stifled.

Jan
27

So, where on the “any press is good press” spectrum do you fall? Because Apple’s new product is either a naming disaster or a stroke of genius.

Jan
27

Coming soon, a new look and feel for Media Bullseye, and the return of the Media Bullseye Radio Roundtable.

Jan
08

Memes come and go, and vary from the interesting (Oolong the Pancake Rabbit), to the annoying (those 50 question memes with one-word answers; Rickrolling), to the cause related (posting the color of your bra for breast cancer awareness). Jen Zingsheim looks at the Facebook meme that’s sparking some controversy today.

Dec
18

Jen Zingsheim takes a look at the recent suggestion of creating a Facebook page for others as a gift this holiday season, and asks if it’s really a good idea.

Oct
30

Sometimes, the need to monitor from a reputation management perspective hits really close to home. We recommend clients use our service to closely monitor their mentions online to alert them to any potential problems or negative posts, and of course we use the system ourselves.

Oct
28

Are Millenials setting themselves up by being too transparent? After reading Shel’s post on recruiters and Facebook, Jen examines what he said is the missed point: Millenials don’t see the need to separate work and personal lives.

Sep
17

PRSA is looking to “establish industry wide measurement standards.” In an industry that has a fair number of math-phobes, which seeks to influence or inform publics–which can be notoriously fickle–how does one go about setting standards?

Aug
17

Today marks the launch of Chris Brogan and Julien Smith’s book Trust Agents. Chris has been a friend and supporter of CustomScoop, and we wish him much success with this book–it’s been a labor of love, we’re sure.

Mar
23

Jen has watched the sudden surge in people flocking to Facebook, and writes about her observations regarding certain categories of users surfacing among them.

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