Posts from ‘Features’
The Magic that will save Broadcasting
For more than two years, I badgered my wife about getting a Digital Video Recorder (DVR) as a part of our DirecTV package.
“Oh, that’s just a waste, we don’t need that,” she maintained.
But when we got one, there was an instant feeling of liberation. Now, when the kids stayed up until 8:20, we could start watching our show at 8:21, instead of waiting for it to finish recording at 9:00. In fact, it was better, because we could wait until then to start and still “finish” when everyone else did.
Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social media, a more smart-phone centric population and growing web interactivity on a skyrocketing trend, new data from Forrester Research pretty much says “Love the One You’re With” through their interactions with your company. Continue Reading
We have all been forced into using systems that try to make us behave in a certain way, which is generally counter-intuitive. The system may be from our company or a company that we do business with. In almost every case, the reason they are driving us nuts is that it should make it easier for THEM to do something. Wayne Kurtzman tells us how knowledge management can improve systems and help grow businesses.
This week, host Jen Zingsheim welcomed co-host Sarah Wurrey and the two discussed Kevin Smith and the Southwest Air kerfuffle, Tiger Woods’ press conference, and Please Rob Me–a site set up to outline the dangers of disclosing too much on social media.
Birmingham is losing another radio station. And I’m willing to bet you’re seeing something similar where you live.
In this case, it’s an Adult Album Alternative format – and I suppose it’s a sign of the times that something rated AAA is no longer a safe investment.
Tens of thousands of fans flocked to show their support online, via petitions and emails to Citadel Broadcasting and Facebook groups. But WWMM-FM, Live 100.5 is not coming back. It’s not that the format failed, but the business around it is crumbling. The implosion in radio is unfolding differently than the implosions of television and print, but it’s happening for the same underlying reason. Ike Pigott takes a look at the need to fill time, time-shifting, and the move of content online.
There’s no such thing as a one-size-fits-all approach to social media.
From the kind of updates brands publish on their Facebook Pages to how often small businesses or media companies promote their own projects on Twitter, there’s no single, definitive “rulebook”‘ for creating engaging social content. There are some generally accepted best practices, to be sure, but even a social media project that follows all the so-called “to-dos” can fail. In this month’s audio commentary, Bryan Person takes on the idea that blogs should provide more than “just the facts,” and argues that sometimes the facts are all you need–or want.
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