Posts from ‘Features’

What’s Next: After Social Media

4 Comments
Posted by Wayne Kurtzman in Communications, Features
Aug
27

Seth Priebatsch, the CEO and Chief Ninja of the mobile geolocation game company SCVNGR, (pronounced scavenger), wants to build a game layer on top of the world. Listening to him speak at the recent TEDxBoston conference makes you realize that the game layer is actually already under construction and you have played it, at least to some extent already. Just not the way you think. Continue Reading

Learn, Unlearn, Relearn: The New Business Model

13 Comments
Posted by Wayne Kurtzman in Features, Online Tools
Aug
06

My heart sank a little bit when I read on Google’s official blog that Google Wave will be put out to digital pasture at the end of the year. It sank not because “I ‘heart’ Google,” but rather because an outstanding collaboration platform will go away. The problems with the product and launch were numerous, but for me, using Google Wave was like looking at what COULD be possible in business and education. All we would have to do is be able to learn, unlearn and relearn the fundamental elements of work. Continue Reading

Getting Over the Legal Hurdle: Times May Be A-Changin’

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Posted by Mark Story in Features, Social Media, Workplace
May
25

While surfing Twitter the other day, I found a pretty interesting survey: “Corporate Counsel: New Media Engagement” that measures social media adoption by in-house attorneys.  If you have attempted to scale the legal walls to convince your employer adopt social media tools, you are probably aware of the need to “run things through legal.” My mental state bears the emotional scars of getting lawyers to understand and trust social media. This is not an unsurmountable obstacle, and the survey revealed some interesting tidbits. Continue Reading

Facebook’s Stupid Adventure

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Posted by Wayne Kurtzman in Features, Social Networking
May
14

Remember in school when you were chosen for a team and, unless you were doing the choosing you hated it? What would happen if Facebook was doing the choosing?

Imagine that one day you posted something on your Facebook wall that included the words “my stupid boss.” Oopsie. You may now be part of the new Facebook-created group “My Stupid Boss.”  Welcome to Facebook today. Continue Reading

Will Diaspora’s seeds take root?

4 Comments
Posted by Ike Pigott in Features, Social Networking, Startups
May
14

diaspora – a collective population, linked genetically but scattered (like seeds)

Diaspora – a social network that aims to replicate Facebook functions, but scattered on personal servers.

If this sounds familiar, it is. Continue Reading

Want to increase foot traffic? Try a location based service.

2 Comments
Posted by Jeffrey Vocell in Features, Social Networking
May
13

Location based services such as Foursquare, Gowalla, and MyTown are gaining more adoption on a daily basis.  The gaming nature, social aspect of meeting new people all draws new users.  As such, companies are trying to figure out ways of using these technologies to reach an even larger audience. Continue Reading

You Are Facebook’s Currency

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Posted by Wayne Kurtzman in Features, Social Networking
Apr
29

A few years ago I started speaking and writing about how your personal attitudes, opinions and values will be the new currency of analytics. The future is here and was announced at the recent F8:  Facebook developer’s conference and it will affect you.

Companies will be able to target you directly when you need a specific product. Have a cold? See a pain reliever ad.  Planning a trip? See travel sites and destination ads, and watch them evolve campaigns to be more personal as they learn more about you. Scary? Yes. Continue Reading

Pouring Mobile Web Concrete

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Posted by Wayne Kurtzman in Features, Gadgets, Mobile Media
Apr
08

Robert Spier of National Public Radio (NPR) speaking at the ThinkMobile conference in New York this week said that “We are pouring a lot of concrete that cannot be repurposed.” What really concerns me is how many people haven’t placed their order for concrete yet. Continue Reading

The New Mobile Sphere of Influence

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Posted by Wayne Kurtzman in Features, Mobile Media
Apr
02

Conventional marketing wisdom says give the customer what they want and they will return. And true enough, that wisdom has been the basis of many marketing conventions. But what happens when your customers look for you and you aren’t there? Who will answer their questions? That is the question you need to ask when considering adding social media to your business. Continue Reading

Dear Journalist:

14 Comments
Posted by Ike Pigott in Features, Journalism, Mainstream Media
Apr
02

I know you’ve been dying to grab that bite of lunch I offered, but I know how it is these days. The calendar is a blur, the endless rush from event to interview to photo opportunity, then back to the newsroom for the daily ritual of wordsmithery and crash story-telling. I remember those days, when a lunch seated somewhere other than a drive-through and a bucket seat was a treat. Continue Reading

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