Posts from ‘Features’
I have created the one word to sum up the interactive portion of the South by Southwest (SXSW) festival and conference: MoGeoSoLo: Mobile, Geolocation, Social, and Local. It may sound like it was the song cut from “The Sound of Music,” but this should be the rock of your future business plan, to rock your business. Continue Reading
Love or hate the Apple iPad, no one can argue that it certainly captured the media’s attention. The concept of a tablet computer is certainly not new, but we are just now approaching a technological point where mass adoption of this could revolutionize multiple industries. Continue Reading
This is what everyone is still talking about here in Austin, while most of us move on…
Monday was a high energy day in Austin at South by Southwest, especially for the interactive track dealing with the emerging interactive web. We are surrounded by ideas to shape the future, and here came the day’s keynote: Twitter CEO Evan Williams. It wasn’t an address; it was an interview with Umair Haque of Havas Media Lab. The digital natives turned restless. Continue Reading
South by Southwest, or SXSW, continues in Austin, Texas this week, and while I am looking for a new hot product or idea (and there are announcements slated for later today), it’s the people and the evolution of social media that remains the story. And then there was the New York Times booth. Continue Reading
It’s called South by Southwest Conferences and Festivals, written “SXSW” (like the compass point) and for the worlds of music, film and the interactive web, the big sign says it all: “The future starts here.”
I’ll be updating MediaBullseye.com from my places in the interactive web side of things, but clearly, there is overlap between the three tracks of the conference that shuts down some 16 city blocks in downtown Austin, Texas each March. Continue Reading
You may have noticed a lot of talk about “new things” coming out of the technology camps this week. From Facebook to Google along with a lot of emerging companies, they’re about to announce more of what I’ve been writing in this column for the last two years: The cloud is here; This ain’t your Daddy’s cell phone and how we communicate with customers has already changed beyond the point most businesses are willing to acknowledge. Continue Reading
For more than two years, I badgered my wife about getting a Digital Video Recorder (DVR) as a part of our DirecTV package.
“Oh, that’s just a waste, we don’t need that,” she maintained.
But when we got one, there was an instant feeling of liberation. Now, when the kids stayed up until 8:20, we could start watching our show at 8:21, instead of waiting for it to finish recording at 9:00. In fact, it was better, because we could wait until then to start and still “finish” when everyone else did.
Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social media, a more smart-phone centric population and growing web interactivity on a skyrocketing trend, new data from Forrester Research pretty much says “Love the One You’re With” through their interactions with your company. Continue Reading
We have all been forced into using systems that try to make us behave in a certain way, which is generally counter-intuitive. The system may be from our company or a company that we do business with. In almost every case, the reason they are driving us nuts is that it should make it easier for THEM to do something. Wayne Kurtzman tells us how knowledge management can improve systems and help grow businesses.
Our Sponsor
