Posts from ‘Journalism’
This month, Robert Quigley extols the virtues of the niche site–easy to build, not hard to maintain, and in his case, full of Longhorns fans!
Robert Quigley takes a look ahead to 2010. Change is coming fast, so predicting what’s going to happen in the next year is perilous. But he’s giving it a shot anyway in three areas: social media, platforms and business models.
YouTube has enabled video storytelling of every type to be shared around the world. It has served to entertain, inform and sometimes, get people in trouble. Now, media outlets can use YouTube Direct as a platform to provide all the power of YouTube and its users directly to a broadcast outlet. Wayne Kurtzman shows us how journalism is changing to meet consumer demands.
When the Internet was relatively shiny and new all of 10 years ago, a lot of people dismissed it as purely a waste of time. Obviously, the Internet has proven its worth as a serious tool, and people can and do save time using it. Social media now is seen the way the Web in general was seen 10 years ago. Robert Quigley shows us how social networks can be just as effective as the Internet in saving us time and increasing productivity.
There are so many places a news consumer can go, so now is the time to hook them for good. Much like the previous generation read the paper every morning, we have to find a way to gain customers who will check us online every morning from work and then check in on their mobile at lunchtime before checking again in the afternoon. Robert Quigley explains why–and how–mainstream media sources should be working to be the go-to place for their readers.
Robert Quigley looks at how Twitter is changing ‘old media,’ and why the medium is a good fit for news organizations looking for a logical step forward into new media.
Wayne Kurtzman looks at the future of journalism, and surmises that it will be dependent on the creativity in how the existing newsrooms focus on what they do best and monetize the behaviors and needs of their readers. Why? Because the web is a personal media.
There’s no question that Twitter is a fantastic tool for reporting big news events. Unheralded is the power of Twitter for sourcing local, everyday news. As the service soars into the mainstream, not a day goes by in a major city in which someone doesn’t tweet a newsworthy event. Robert Quigley examines the potential of Twitter to change local news.
Our Sponsor
