Posts from ‘Marketing’
B2B Marketing Trends Away From Leads
Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social media, a more smart-phone centric population and growing web interactivity on a skyrocketing trend, new data from Forrester Research pretty much says “Love the One You’re With” through their interactions with your company. Continue Reading
Given that it’s the holiday season, it seemed all too appropriate to take a closer look at how one familiar, jolly, plump guy rose to cultural icon, and the marketing efforts that created his image. I am of course speaking of Santa Claus.
The next time you’re in line somewhere, look around you–how many are fiddling with BlackBerrys, texting over cell phones, and so on? Mobile devices are everywhere, and they represent the best way to contact the ultra-connected. Wayne Kurtzman explores this changing landscape of customer contact.
In the weeks since Barack Obama won the 2008 presidential election, there has been considerable discussion in the blogosphere over how the campaign would take advantage of its massive email list now that the race is over and governing has begun. The first clues emerged early this morning when campaign manager David Plouffe asking each supporter to “Share your campaign experience and your thoughts on the best way to keep supporting our agenda for change.”
Research firm Gartner has identified “Generation Virtual,” a marketing segmentation with no age, gender, social demographic or specific geography. How will marketers respond to this segmentation–or will they simply ignore it in favor of the standard, readily identifiable groups?
Our world today is changing the way we work: Gas prices are driving an increasing number of professionals to telecommute and the economy is driving more and more employers to cut back on internal staff. The result is significant growth in the number of professionals working from home. And while it has its obvious benefits, telecommuting has its unique challenges. Sara Adams has advice for telecommuters interested in growing their careers.
In the age of DVR, Hulu, YouTube, iTunes, and other sites that make it possible to watch our favorite programs without commercial interruption, I’m surprised many ads resonate at all, but some have been making a splash of late–online. Outside of the Super Bowl (and sometimes even not then) commercials are generally nothing to write home about. They do, however, make a decent jumping off point for creative online content producers.
