This week, Jen Zingsheim is joined by co-host Doug Haslam. The two discuss Dunkin’ Donuts, who had buns of another sort on their Facebook page for hours this week; throwing the social media baby out with the bathwater (and recommendations against blogging in anger/irritation at 1:00 a.m.); and finding ways to preserve the content you post on social media sites. Continue Reading

This week, Jen Zingsheim is joined by co-host Sarah Wurrey to discuss Facebook Places, the new feature that allows “friends” to check you in to a location (without you knowing); Dr. Laura, and how to manage the incredible volume of new social media tasks heaped on to PR, Marketing, and Comms professionals. Continue Reading

Bryan Person co-hosted this week’s Roundtable, along with host Jen Zingsheim. The two discussed how two major “I quit” stories resonated through social media, Tribune Co.’s “anchorless newscasts,” and Twitter’s continued evolution. Continue Reading

Doug Haslam joins Jen Zingsheim on this week’s Radio Roundtable, to discuss the convergence of advertising and public relations, tasking interns to run social media accounts, and the defense of Ad Value Equivalency (AVE). Continue Reading

This week, Jen Zingsheim is joined by co-host Sarah Wurrey and guest Ike Pigott to discuss Internet fame and the rise of the Chesters, the double-edged sword of social media prominence and demands on time, and the amazing comedic style of Mustafa, the Old Spice Guy. Continue Reading

Host Jen Zingsheim and co-host Bryan Person were thrilled to welcome Mitch Joel of Six Pixels of Separation to the Roundtable this week to discuss his role in Chris Brogan’s new project, Man On The Go; Fast Company’s influence project; and The Guardian’s new WordPress plugin.

Click here to listen to the 45-minute program.

• First, Jen asks Mitch about his role in Chris Brogan’s new Man On The Go project, aimed at those who travel extensively for business–it has tips and tricks for traveling, hotel reviews, and reviews of travel-critical gear, like backpacks and laptop bags. As someone who travels quite a bit for business himself, Mitch is contributing videos for the blog. The blog is another interesting move in the online space for Chris Brogan, as the site is predominantly video. Bryan Person has also launched a new blog, which the group discussed, called Exploring the iPad.
• Next up for discussion was Fast Company’s Influence project (at 11:42)–and more specifically, Amber Naslund’s pointed blog post about the project. Mitch points out that influence can be defined as compelling someone to click a link–or, fill in the “other” blank in a contest, as Howard Stern did with Hank The Angry Drunken Dwarf in 1998. The question of “who versus how many” was raised, as was the issue of “slacktivism”–the very low barrier presented by clicking a “like” button still indicates that there is engagement.
• The group concluded the show by discussing Neville Hobson’s post about The Guardian’s new WordPress plugin (at 29:20), which is yet another way print media is trying to grapple with sharing content. While some publications are moving their content behind paid firewalls, The Guardian is trying something different–but Mitch asks:  “what’s stopping a blogger from copying the relevant paragraph and reposting?” Jen asks if this initiative has to do with advertising revenue–is this a method to generate money? Mitch points out that a blog that simply reposts articles from elsewhere would turn him off, as there’s little point–that’s not why you read a blog. If the objective is advertising, Mitch asserts, it’s already a failure–and he asks if we can move beyond the advertising model to a marketing model–what adds value to the experience?

Thank you to Mitch Joel for a lively and interesting discussion on all three topics. He is the President of Twist Image, a digital marketing and communications agency. You can find him at Six Pixels Of Separation: the blog, his book of the same title, and the Media Hacks podcast.

This week, co-host Sarah Wurrey joins Jen Zingsheim, and the two of them discuss how companies that manage risk will use information gleaned from social networks, Iceland’s bid to be the Switzerland of the Internet, and Gatorade’s social media mission control station.

Click here to listen to the 26-minute show.

• First, Jen and Sarah discuss Jeremiah Owyang’s post about how insurance companies are using social media content to “amend” customer data. In other words–your Tweets might be used to further expand on your customer profile at your insurer. Sarah says that even with her “live life online” attitude was squidged out a bit by this–that it seemed creepy and stalkerish. Jen points out that it is amazing what people need to think about now, not only do you need to pay attention to the normal privacy things, you have to consider how your tweets might appear to insurers and credit card issuers.

• Next, the two discuss Iceland’s move to become a “new media haven.” According to the piece on Read Write Web, Iceland is looking to provide a safe place for online whistleblowers and sources, along with protecting journalists. The objective, Iceland hopes, is to become a center for international news organizations.

• Finally, the two discuss Gatorade’s Social Media Command Center–not only does it look cool, it puts social media at the literal center of marketing at the company. Sarah points out that the Mashable piece hits the nail on the head: the effectiveness of this sort of setup will be determined by how the information is used on a daily basis.

This week, co-host Bryan Person joined Jen Zingsheim to discuss the World Cup and social media, whether social media is killing authenticity, and the New York Times “suggesting” its journalists find some other way to say “tweet” because “tweet” sounds silly. Continue Reading

This week, host Jen Zingsheim is joined by co-host Doug Haslam to discuss Facebook’s communications issues, the fake BPGlobalPR Twitter account–and why BP isn’t asking for Twitter to shut it down, and whether PR is considered a profession (and if not, does it really matter?).

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Co-host Bryan Person joined Jen Zingsheim this week, to discuss Facebook’s privacy (and communications) problems, Mitch Joel’s “this blog is a failure” post, and being quoted in a “stealth interview.”

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