Posts from ‘Public Relations’

Feb
16

Media Bullseye Editor Chip Griffin recently interviewed Peter Shankman, founder of Help A Reporter Out, to talk about why he started a simple email list that turned into a blossoming enterprise. Shankman explains who uses HARO and why and even discusses some upcoming feature enhancements he has up his sleeve.

Feb
06

What does social media adoption have in common with the movie “Stripes”? Albert Maruggi takes a look at dialogue, relationships, and developing shared interests and connections.

Jan
27

Yesterday, we were presented with one of the oddest PR outreach strategies I can recall. Illinois Governor Rod Blagojevich decided to forgo attending that pesky impeachment trial going on in Springfield, and instead decided to drop in and chat with the ladies on “The View.”

Jan
06

Phil Gomes’ post that differentiates between having a message and “messaging” was spot-on, and raises some questions about how, when, and why a company would stick to messaging, even in this era of transparency and web 2.0.

Dec
04

I’m hardly alone in spouting the opinion that a lot of what we celebrate in social and “new” media is not new, but is just good old communications, with the new tools expanding reach, compressing time, and giving soapboxes to new voices. The thing is, people need constant reminding of that.

Nov
25

Today, Brian Solis and Stowe Boyd have launched MicroPR, an effort designed to leverage Twitter for PR professionals and journalists. Initially, it will enable journalists to communicate directly with communicators to get help with stories, share pitching preferences, announce coverage changes, or solicit entries for awards and similar events.

Nov
21

In this week’s Roundtable, Albert Maruggi, Chip Griffin, and Jen Zingsheim discuss the varying approaches different companies (and employees) take to responding to social media. “Bob,” Motrin, and Toyota’s “Saved by Zero” ad campaign are covered.

Nov
07

At the risk of alienating all of my remaining friends in the public relations industry, I thought I might share some of my running commentary during today’s For Immediate Release broadcast on Blog Talk Radio focused on the topic of PR for tech startups.

Oct
29

When trying to simplify complex issues for audiences, it’s important for communicators to maintain the integrity of the issue, and not oversimplify things to the point of inaccuracy. Disney has done just that in an upcoming episode of ‘Hannah Montanta.’

Sep
26

Valeria Maltoni and Doug Haslam joined the show this week to discuss the Technorati State of the Blogosphere report, Twitter censorship in the classroom, and the PR ramifications of the country’s current political and economic crises.

Categories

Archives

Our Sponsor