Posts from ‘Public Relations’

Making Reporter-Source Love Connections

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Posted by Chip Griffin in Journalism, Media Bullseye Radio, Public Relations, Startups
Feb
16

Media Bullseye Editor Chip Griffin recently interviewed Peter Shankman, founder of Help A Reporter Out, to talk about why he started a simple email list that turned into a blossoming enterprise. Shankman explains who uses HARO and why and even discusses some upcoming feature enhancements he has up his sleeve.

If You Touch My Stuff, I’ll Kill You

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Posted by Albert Maruggi in Features, Journalism, Public Relations, Social Media
Feb
06

What does social media adoption have in common with the movie “Stripes”? Albert Maruggi takes a look at dialogue, relationships, and developing shared interests and connections.

Changing “The View” of public perception

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Posted by Jen Zingsheim in Commentary, Communications, Public Relations, Reputation Management
Jan
27

Yesterday, we were presented with one of the oddest PR outreach strategies I can recall. Illinois Governor Rod Blagojevich decided to forgo attending that pesky impeachment trial going on in Springfield, and instead decided to drop in and chat with the ladies on “The View.”

Messages, Messaging, and Apple

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Posted by Jen Zingsheim in Commentary, Public Relations, Social Media
Jan
06

Phil Gomes’ post that differentiates between having a message and “messaging” was spot-on, and raises some questions about how, when, and why a company would stick to messaging, even in this era of transparency and web 2.0.

Shiny Objects Are Still Just Communications Tools

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Posted by Doug Haslam in Commentary, Communications, Public Relations, Social Media
Dec
04

I’m hardly alone in spouting the opinion that a lot of what we celebrate in social and “new” media is not new, but is just good old communications, with the new tools expanding reach, compressing time, and giving soapboxes to new voices. The thing is, people need constant reminding of that.

New Service Connects Media/PR Using Twitter

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Posted by Media Bullseye Staff in Blogger Relations, Communications, Journalism, News Briefs, Public Relations, Startups
Nov
25

Today, Brian Solis and Stowe Boyd have launched MicroPR, an effort designed to leverage Twitter for PR professionals and journalists. Initially, it will enable journalists to communicate directly with communicators to get help with stories, share pitching preferences, announce coverage changes, or solicit entries for awards and similar events.

Challenging Companies on Social Media

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Posted by Media Bullseye Staff in Blogger Relations, Business, Communications, Media Bullseye Radio, Monitoring / Measurement, Public Relations, Social Media
Nov
21

In this week’s Roundtable, Albert Maruggi, Chip Griffin, and Jen Zingsheim discuss the varying approaches different companies (and employees) take to responding to social media. “Bob,” Motrin, and Toyota’s “Saved by Zero” ad campaign are covered.

Do Startups Need Professional PR Help?

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Posted by Chip Griffin in Commentary, Public Relations, Startups
Nov
07

At the risk of alienating all of my remaining friends in the public relations industry, I thought I might share some of my running commentary during today’s For Immediate Release broadcast on Blog Talk Radio focused on the topic of PR for tech startups.

The Responsibility to get Messaging Right

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Posted by Jen Zingsheim in Commentary, Communications, Ethics, Public Relations
Oct
29

When trying to simplify complex issues for audiences, it’s important for communicators to maintain the integrity of the issue, and not oversimplify things to the point of inaccuracy. Disney has done just that in an upcoming episode of ‘Hannah Montanta.’

Double Trouble – Valeria Maltoni and Doug Haslam Join the Roundtable

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Posted by Sarah Wurrey in Blogging, Business, Media Bullseye Radio, Politics, Public Relations, Reputation Management, Social Media
Sep
26

Valeria Maltoni and Doug Haslam joined the show this week to discuss the Technorati State of the Blogosphere report, Twitter censorship in the classroom, and the PR ramifications of the country’s current political and economic crises.

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