Posts from ‘Social Media’
Takeaways From Facebook
Last week, Facebook overtook Internet portal Yahoo! as the second most popular site in the United States. According to web measurement firm Compete, the social site broke 133.6 million unique users in January. That puts them a mere 18 million users from knocking Google from the number one spot. Wayne Kurtzman looks at Facebook’s new privacy changes and move into mobile and asks: what do businesses need to understand about how Facebook’s dominance?
Google Wave, the collaboration platform introduced by Google a few months ago, allows users to work together and simultaneously edit documents, spreadsheets, photo albums, maps, and many other types of emerging media. It’s a great platform for those who are predisposed to collaborating and less in search of personal kudos. It’s that last requirement of sharing knowledge that causes some people to give a Wave a pass. Now, Google has launched Google Buzz–and Wayne Kurtzman looks at how this new tool could be integrated into our lives.
Dunbar’s Number has been popping up–again–a lot in blogging and social media circles. People use it as a warning that social media networks cannot scale, that you cannot possibly follow thousands of people on Twitter or Facebook in any meaningful way.
Last month Wayne Kurtzman wrote how Pepsi decided to give the Super Bowl and its more than 100-million viewers a pass and instead set up a social media program that gives some $20-million dollars in community grants. They aren’t paying the up to $300 million per commercial, but they are – at least for now–winning the social media buzz.
When you cook, your tools make a difference. That’s not to say that you need the fanciest, most expensive gadgets to do a good job. Far from it. In fact, a top-notch chef can whip together some truly tasty dishes with the set of kitchen equipment you might find in a college student’s first apartment. Of course, when you have limited equipment choices or capabilities, you will need to work harder and make sacrifices to get a good outcome.
The same is true of social media. Regardless of your expertise or budget, you can participate in and benefit from new media.
This year will mark the second time that Doug Haslam has ridden his bike in the Pan Mass Challenge to support the Dana Farber Cancer Institute and the Jimmy Fund. In this 30th annual event, the 2009 PMC expects to have 5000 cyclists and more than 2500 volunteers. Chip Griffin interviewed Doug to discuss his efforts.
Still Don’t Get Twitter? Maybe This Will Help
It’s okay to admit it. You’re among friends. You’ve been on Twitter for a couple of months now and you still can’t figure out what the heck all the fuss is about. It took me a while to “get” Twitter, too, but now I find it an indispensable part of my toolkit for gathering information and promoting my work. Here are some things to think about.
Bob Pearson, the former VP of Communities and Conversations at Dell has been selected as the next president of the Blog Council.
While on Twitter I read a post (or a “tweet”) that someone “Just realized social media is the new tattoo. What seems cool to tweet at 20 will be a jobkiller when you’re 30. Get tattoo, easier to undo”. This insight, as so often does, led to an interesting conversation.
What does it take for a media tool to go mainstream? Lately, I have taken to referring to Facebook as “mainstream” and Twitter as “not there yet.” Why? Who am I to declare what’s “mainstream” and what’s not? Nobody, that’s who, so here I go…
