Posts from ‘Social Media’
Content Creating Customers Creating Content
Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content is king, and in the digital age it’s good to be the mayor, let alone the king. Now the news: 61 percent of us are willing to generate content for companies, “regardless of the product, service, or brand involved.” Continue Reading
Lost in a rural part of New England with my wife and my Android mobile phone, I pulled the car over. I fired up my Yelp application to look for a restaurant. Yelp has been long known as a web site for individuals to review restaurants, shopping, events and other happenings in communities around the world. I wasn’t quite ready for the new additions to my mobile version. The latest update brought new social features as well as a feature called “monocle”: an augmented reality function. Continue Reading
The call went out and the lemmings went forward: they met and by the glow of their handheld devices, you could picture them all going over a cliff, tweeting all the way down to the sea. Or perhaps it was one of the largest business networking events ever held, covering 725 locations in more than 93 countries. Either way, you get a big splash. Continue Reading
Have you ever been burnt out on something? Usually a work task that has become repetitive to the point that any fun you once experienced in doing so has been drained. With the advent of social media, and the interactions and tools being available 24/7 it also becomes very easy to over extend and get too involved. Continue Reading
Once, there was a misconception that companies controlled their well-crafted messages. Today, more companies of all sizes are realizing that not only do they not control public perception of their message—they never did.
Listening and responding in social media venues is a good start. Answering the phone for those who prefer that way to reach to a company in that way is a must. In growing numbers, before most users reach out to your company, they have already been influenced by social media content and many more through blogs. This results in better informed customers who come with their own knowledge, which may or may not be totally correct. Continue Reading
I attended another (non-social media) gathering where I was asked to explain how and why I use Twitter. To help you, and to save me some time, here is the short version. And I know I’m going catch some flack on this, because everyone seems to use the beast a bit differently. Continue Reading
While surfing Twitter the other day, I found a pretty interesting survey: “Corporate Counsel: New Media Engagement” that measures social media adoption by in-house attorneys. If you have attempted to scale the legal walls to convince your employer adopt social media tools, you are probably aware of the need to “run things through legal.” My mental state bears the emotional scars of getting lawyers to understand and trust social media. This is not an unsurmountable obstacle, and the survey revealed some interesting tidbits. Continue Reading
Federal, state, and local law enforcement surrounded a bus, large weapons pointed at those inside. The bus had been diverted from its Portland to New York run because of the possibility of a bomb on board. It was stopped in one of the most beautiful cities in the United States, Portsmouth, New Hampshire. Yet, somewhere, among the network cameras, the other big guns and talent grappling for something to say, there were some important lessons about social media tossed into the mix. Continue Reading
Social media has become a staple in the marketing plan. It’s a piece of your strategy that now cannot be ignored to market and create conversations around your product or service. However – innovative companies and thought leaders have been using social media for more than just marketing, here are some ways they are using it and you should likely be as well. Continue Reading
In our quest to understand things as quickly as possible, we often sacrifice a complete understanding. There does come a point of diminishing returns, when the additional benefit does not justify the cost of pursuit. It’s a classic case of marginal utility.
But when it comes to the higher-minded concepts of Social Networking and Privacy, are we as focused as we need to be on the moving parts instead of just the face of the clock? Continue Reading
